96) Which of the following is a disadvantage of strategic alliances?
A) They are the most expensive among the investment entry modes.
B) They increase the likelihood that one partner will try to take advantage of the other.
C) They create future competitors.
D) They fail to tap into their competitors’ specific strengths.
97) The CEO of Sports Stuff has decided that the company needs to retain complete control over
its operations in Europe. To achieve this objective, Herb would most likely recommend that the
firm establish a ________.
A) joint venture
B) cross licensing agreement
C) wholly owned subsidiary
D) strategic alliance
98) The board of directors of Sports Stuff is concerned with the firm’s lack of experience in
foreign markets. To minimize this problem, Herb recommends that the firm create a ________
with a local partner.
A) joint venture
B) turnkey project
C) wholly owned subsidiary
D) franchise