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20) An Australian company makes athletic wear for women, men, and adults. After several years of
successfully exporting its products to the U.K. and the U.S., the company began exporting to Japan. This
is an example of ________.
A) a born-global company
B) a location advantage
C) third-party exporting
D) incremental internationalization
21) The perspective of ________ holds that as a company gains experience, resources, and confidence, it
progressively increases its scope of countries to which it exports.
A) serendipity
B) export management
C) the born-global theory
D) incremental internalization
22) Which of the following best describes the concept of serendipity in exporting?
A) modifying products to meet cultural preferences
B) initiating global sales through e-commerce methods
C) relying too much on exports when domestic sales suddenly increase
D) opportunistically responding to unsolicited orders from foreign customers
23) Which of the following has been the LEAST likely outcome of e-commerce on exporting?
A) enhancing supply chains
B) triggering a rise in born globals
C) overcoming capital limitations for SMEs
D) expanding market opportunities for traders
24) What is the most likely reason that firms avoid aggressively seeking export opportunities?
A) Exporting is an activity best left to large, resource rich firms.
B) Firms are unaware of opportunities in foreign markets.