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51. Which of the following is a support activity in the operations of a firm?
52. Of all the value creation activities in a firm, which of the following creates value by discovering consumer
needs and communicating them back to the R&D function of the company, which can then design products that
better match those needs?
53. Which of the following functions creates a perception of superior value in the minds of consumers by
solving consumer problems and by supporting them after they have purchased the product?
54. Which of the following is a value creation activity that falls into the category of primary activities?
55. Which of the following is the function of a value chain that controls the transmission of physical materials
through the value chain, from procurement through production and into distribution?
56. Which of the following support functions is most likely to involve dealing with the organizational structure,
control systems, and culture of the firm?
57. Who among the following should be viewed as part of a firm's infrastructure?
58. Which of the following is a part of the organization architecture that consists of the metrics used to measure
the performance of subunits and make judgments about how well managers are running those subunits?
59. Processes are the:
60. Which of the following terms best represents the norms and value systems that are shared among the
employees of an organization?
61. A firm's ability to increase its profitability and profit growth by expanding globally is constrained:
62. A company can increase its growth rate by taking goods or services developed at home and selling them
internationally. The returns from such a strategy are likely to be greater if:
63. How does possessing a core competence help a firm?
64. If a value creation activity of a firm can take place in Mexico most effectively, then that activity of the firm
must be based in Mexico. Firms that pursue such a strategy are most likely to realize:
65. Which of the following is most likely to be the advantage of locating a value creation activity in the optimal
location for that activity?
66. By dispersing different stages of its value chain to those locations around the world where the value added is
maximized or where the costs of value creation are minimized, a firm creates a(n):
67. Which of the following caveats is most likely to discourage global expansion of businesses?
68. Which of the following refers to systematic reductions in production costs that have been observed to occur
over the life of a product?
69. A number of studies have observed that a product's production costs decline by some quantity about each
time:
70. The two phenomena that help explain the experience curve are:
71. Which of the following refers to cost savings that come from acquiring knowledge from doing a task?
72. Labor productivity increases over time as individuals understand the most efficient ways to perform
particular tasks. This is a result of:
73. In which of the following tasks will the learning effects be most significant?
74. Which of the following is true about learning effects?
75. Learning effects tend to be more significant when:
76. Which of the following refers to the reductions in unit cost achieved by producing a large volume of a
product?
77. Spreading fixed costs over a large volume results in a cost-savings phenomenon referred to as:
78. Which of the following statements is true about economies of scale?
79. Which of the following terms best represents the systematic reductions in production costs that have been
observed to occur over the life of a product?
80. Serving a global market from a single location is consistent with:
81. Firms that compete in the global marketplace typically face two types of competitive pressure:
82. Cost reduction pressures tend to be particularly intense in industries that:
83. Which of the following terms best represents the requirements that are the same all over the world, such as
steel, bulk chemicals, and industrial electronics?
84. Pressures for cost reduction are intense in firms:
85. The liberalization of the world trade and investment environment in recent decades, by facilitating greater
international competition, has generally:
86. Which of the following conditions is most favorable to reap gains from global scale economies?
87. Which of the following supports the argument that customer demands for local customization are on the
decline worldwide?
88. Which of the following is most likely to necessitate the delegation of marketing functions to national
subsidiaries?
