103. Xerox had a monopoly on photocopiers for several years as the technology underlying the photocopier was
protected by strong patents. As it served a universal need, this favorable position led Xerox to pursue a(n):
104. Mayer Life Systems, a manufacturer of surgical and medical appliances, invented and patented a new
dialysis machine that radically reduced maintenance and operational issues. Responding to a global demand, it
decided to sell the machines manufactured at its plant in the United States to various markets across the globe.
Since the product features provided by Mayer were not provided by any other competitor, Mayer did not feel
any pressure for cost reductions. Which of the following strategies is most likely being pursued by Mayer?