119. Which of the following strategies focuses on increasing profitability by customizing the
firm’s goods or services so that they provide a good match to tastes and preferences in different
national markets?
120. Which of the following is true of a localization strategy?
121. A global car manufacturer wants to start production in China. While catering to local
responsiveness, what can the firm do to get scale economies?
122. Which of the following strategies is a firm most likely to pursue when it simultaneously
faces both strong cost pressures and strong pressures for local responsiveness?
123. Which of the following is an observation made by researchers Bartlett and Ghoshal
regarding modern multinational enterprises?
124. Firms that pursue a(n) _____ strategy differentiate their product offering across
geographic markets to account for local differences.
125. Which of the following is true of a transnational strategy?
126. Firms that pursue a(n) _____ strategy take products first produced for their domestic
market and sell them across various markets with only minimal local customization.
127. Pursuing a(n) _____ strategy makes sense if a firm has a valuable core competence that
indigenous competitors in foreign markets lack.
128. Xerox had a monopoly on photocopiers for several years as the technology underlying the
photocopier was protected by strong patents. As it served a universal need, this favorable
position led Xerox to pursue a(n) _____ strategy.
129. Mayer Life Systems, a manufacturer of surgical and medical appliances, invented and
patented a new dialysis machine that radically reduced maintenance and operational issues.
Responding to a global demand, it decided to sell the machines manufactured at its plant in the
U.S. to various markets across the globe. Since the product features provided by Mayer were not
provided by any other competitor, Mayer did not feel any pressure for cost reductions. Which of
the following strategies is most likely being pursued by Mayer?
130. Which of the following statements is true about an international strategy?
131. The term _____ refers to cooperative agreements between potential or actual
competitors.
132. A _____ allows two or more firms to share the fixed costs (and associated risks) of
developing new products or processes.