99. Spreading fixed costs over a large volume results in a cost-savings phenomenon which is
referred to as:
100. Which of the following statements is true about economies of scale?
101. Which of the following terms best represents the systematic reductions in production
costs that have been observed to occur over the life of a product?
102. Serving a global market from a single location is consistent with:
103.
(p. 397)
Firms that compete in the global marketplace typically face two types of competitive
pressure: pressures for _____ and pressures to _____.
104. Why do companies find dealing with high pressures for both, cost reductions and local
responsiveness, a difficult strategic challenge?
105. Cost reduction pressures tend to be particularly intense in industries that:
106. Which of the following terms best represents the requirements that are the same all over
the world, such as steel, bulk chemicals, and industrial electronics?
107. Pressures for cost reduction are intense in:
108. The liberalization of the world trade and investment environment in recent decades, by
facilitating greater international competition, has generally:
109. Which of the following conditions is most favorable to reap gains from global scale
economies?
110. Which of the following supports the argument that customer demands for local
customization are on the decline worldwide?
111. Which of the following is most likely to necessitate the delegation of marketing functions
to national subsidiaries?
112. Which of the following is most likely to require a firm to be locally responsive in a host–
country?
113. For an international business, which of the following is most likely to be an outcome of
protectionism and nationalism in a host-country?
114. The appropriateness of the strategy that a firm chooses to use in an international market
varies with the extent of pressures for _____ and _____.
115. Firms that pursue a(n) _____ strategy focus on increasing profitability and profit growth
by reaping the cost reductions that come from economies of scale, learning effects, and location
economies.
116. Which of the following is true of a firm that pursues a global standardization strategy?
117. A firm is most likely to pursue a global standardization strategy when:
118. Which of the following strategies is most likely to pursued by a firm when there are
strong pressures for cost reductions and demands for local responsiveness are minimal?