59. A firm maximizes its profitability when it:
60. A firm’s profitability maximizes when it:
61. The value creation activities of a firm are categorized as _____ and _____.
62. The _____ activities of a firm have to do with the design, creation, and delivery of the
product; its marketing; and its support and after-sale service.
63. Which of the following is a primary activity in the operations of a firm?
64. Which of the following operations of a firm is concerned with the design of products and
production processes?
65. For services such as banking or health care, “production” typically occurs when:
66. Which of the following is a support activity in the operations of a firm?
67.
(p. 386)
Of all the value creation activities in a firm, _____ create(s) value by discovering
consumer needs and communicating them back to the R&D function of the company, which can
then design products that better match those needs.
68.
(p. 386)
Which of the following functions creates a perception of superior value in the minds of
consumers by solving consumer problems and by supporting them after they have purchased the
product?
69. The _____ of a value chain provide inputs that allow the primary activities to occur.
70. _____ is a value creation activity which falls into the category of primary activities.
71. The _____ function of a value chain controls the transmission of physical materials
through the value chain, from procurement through production and into distribution.
72. The _____ function of a value chain ensures that the company has the right mix of skilled
people to perform its value creation activities effectively.
73. Which of the following support functions is most likely to involve dealing with the
organizational structure, control systems, and culture of the firm?
74. Who among the following should be viewed as part of a firm’s infrastructure?
75. The term _____ refers to the totality of a firm’s organization, including its organizational
structure, control systems, incentives, processes, and people.
76. Which of the following is a part of the organization architecture that consists of the
metrics used to measure the performance of subunits and make judgments about how well
managers are running those subunits?
77. _____ are considered a part of an organization architecture and are used to reward
appropriate managerial behavior.
78. Processes are: