57) When developing a market-potential indicator for an emerging market, market growth rate is
typically estimated from the ________.
A) per capita private consumption
B) GDP
C) total population
D) percentage of a market’s population in the middle class
58) When developing a market-potential indicator for an emerging market, market intensity is
typically estimated from the ________.
A) per capita private consumption
B) GDP
C) total population
D) percentage of a market’s population in the middle class
59) When developing a market-potential indicator for an emerging market, the ________ factor
attempts to assess channels of distribution and communication.
A) market size
B) market intensity
C) commercial infrastructure
D) economic freedom
60) When creating a market-potential indicator for an emerging market, market consumption
capacity is often estimated from the ________.
A) growth in gross domestic product
B) percentage of a market’s population in the middle class
C) gross domestic product at purchasing power parity
D) amount of energy the total population produces
61) The annual income considered below the poverty line in one country is the annual income of
a middle–class family in another country. Which of the following difficulties associated with
conducting international market research does this scenario illustrate?
A) availability of data
B) protection of data
C) marketability of data
D) comparability of data
62) Some researches consist of errors due to misinterpretations by foreign language interpreters.
Which of the following difficulties associated with conducting international market research
does this example signify?
A) protection of data
B) availability of data
C) cultural differences
D) political differences
63) In countries with high illiteracy rates, a(n) ________ should not be used to collect
information.
A) personal interview
B) written survey
C) focus group
D) field research
64) The process of obtaining information that already exists within the company or that can be
obtained from outside sources is called ________.
A) secondary market research
B) data mining
C) data harvesting
D) scientific data archiving
65) ________ is relatively inexpensive because it has already been collected, analyzed, and
summarized by another party.
A) Primary data
B) Secondary data
C) Raw data
D) Transaction data
66) Which of the following is a source of secondary data for conducting international market
research?
A) surveys
B) interviews
C) focus groups
D) trade associations
67) The process of collecting and analyzing original data and applying the results to current
research needs is called ________.
A) primary market research
B) secondary market research
C) data harvesting
D) data mining
68) An exhibition at which members of an industry showcase their latest products, study
activities of rivals, and examine recent trends and opportunities is called a(n) ________.
A) focus group
B) trade show
C) environmental survey
D) field research
69) A(n) ________ is an international trip by government officials and businesspeople that is
organized by agencies of national or provincial governments for the purpose of exploring
international business opportunities.
A) focus group
B) field research
C) expo
D) trade mission
70) Small and medium-sized companies often find trade missions very appealing because
________.
A) it gives companies an opportunity to visit new places
B) such trips are usually cheap even for the smallest of businesses
C) it provides access to important business officials and executives
D) it helps companies analyze the strategies of all major competitors
71) An ongoing process of gathering, analyzing, and dispensing information for tactical or
strategic purposes is called ________.
A) data harvesting
B) peer production
C) survey research
D) environmental scanning
72) The income-elasticity coefficient for Zulu doll is 1.2, which means the demand for Zulu doll
will ________.
A) increase 1.2 percent for every 1.0 percent increase in income
B) decrease 1.0 percent for every 1.2 percent increase in income
C) decrease 1.2 percent for every 1.0 percent increase in income
D) remain stagnant since 1.2 is the equilibrium value
73) If Susan wants to obtain information in the least expensive way, she should use ________.
A) secondary market research
B) consumer panels
C) structured interviews
D) large focus groups followed by surveys
74) Which of the following would be most appropriate for conducting primary market research
on attitudes, behaviors, and purchasing habits in Country B?
A) Internet–based research
B) focus groups
C) consumer panels
D) data from trade agencies
75) Which of the following would be the least expensive method in terms of both time and
money, for conducting a market research in Country C?
A) structured interviews
B) surveys
C) data from the Internet
D) focus groups
76) For several emerging markets, Matt has collected data on the number of telephones, TVs,
and fax machines per capita, and population per retail outlet, which assesses the ________.
A) economic freedom
B) commercial infrastructure
C) market growth rate
D) market size
77) If Matt wants to estimate an emerging market‘s spending capacity, he should focus on the
________.
A) population in the middle class
B) need for consumer products
C) demand for consumer and industrial products
D) volume of imports
78) If Matt wants to estimate the extent to which free-market principles predominate in an
emerging market, Matt should consider the variable called ________.
A) economic freedom
B) commercial infrastructure
C) market receptivity
D) market intensity
79) The potential to conduct written surveys is independent of the literacy rates among the local
population.
80) The process of obtaining information that already exists within the company or that can be
obtained from outside sources is called secondary market research.
81) Secondary data tends to be very expensive because it has already been analyzed and
summarized by another party.
82) Industry data cannot indicate how individuals feel about a company or its products.
83) Interviews and focus groups are two main sources of secondary data that help managers
make informed decisions.
84) What types of information are found in a typical industry analysis? How can companies use
this information?
85) Describe any five variables commonly included in creating a market–potential analysis for an
emerging market.
86) What are the factors managers consider when analyzing industrialized markets? Discuss why
the comparability of data is a major challenge while conducting international research.
87) Define secondary market research and briefly discuss any three secondary data sources.
88) An unstructured but in-depth interview of a small group of individuals by a moderator to
learn the group’s attitudes about a company or its products is called a ________.
A) focus group
B) literature review
C) consumer panel
D) brainstorming session
89) ________ cannot indicate how individuals feel about a company or its product.
A) Surveys
B) Industry data
C) Consumer panels
D) Interviews
90) It is often difficult to conduct focus groups in ________ cultures where people have a
tendency to agree with others in the group.
A) collectivist
B) masculine
C) low uncertainty avoidance
D) long term oriented
91) Research in which people record information in personal diaries on their attitudes, behaviors,
or purchasing habits is called a ________.
A) survey
B) focus group
C) consumer panel
D) literature review
92) Research in which an interviewer asks current or potential buyers to answer written or verbal
questions to obtain facts, opinions, or attitudes is called a ________.
A) survey
B) covert observational research
C) consumer panel
D) brainstorming session
93) The single greatest advantage of ________ is the ability to collect vast amounts of data in a
single sweep.
A) survey research
B) focus groups
C) consumer panels
D) interviews
94) Which of the following methods would be most appropriate for conducting primary market
research in Country A?
A) Internet research
B) verbal questioning
C) written surveys
D) consumer panels
95) To estimate an emerging market’s openness, Matt could analyze its ________.
A) market receptivity
B) differentiation strategy
C) commercial infrastructure
D) country risk
96) The process of collecting and analyzing original data and applying the results to current
research needs is called primary market research.
97) Trade missions are advantageous to small businesses as they are the most inexpensive
method of getting introduced to important business contacts.
98) Focus group interviews tend to work best when moderators are natives of the countries
where the interviews are held.
99) The single greatest disadvantage of survey research is that it provides access to only a small
amount of data in a single sweep.
100) What is primary market research? Describe any four primary market research methods.
101) Discuss the importance of field trips in last stage of the market-screening process. How do
trade shows and trade missions help companies conducting primary international research?
102) Explain why the availability of data is a challenge when conducting international research.
How do interviews and focus groups help in the availability of data?