Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
92. Discuss the various factors that influence currency movement, including individual and
business transactions, inflation, interest rates, and trade and investment activity. Explain why
international marketers need to monitor these developments.
93. Describe the concepts of currency regimes, floating exchange rates, fixed exchange rates,
revaluation, and devaluation, and how they apply to international marketers. Why should
international marketers pay close attention to these issues?
94. Discuss the various forms of countertrade that are presented in the text. Use examples to
illustrate each form of countertrade.
95. Discuss the various international financing factors that affect international pricing that are
discussed in the text including exchange rate fluctuations, price escalations, and administered
prices. How do these issues affect international marketing strategy?