8) Escalation of commitment is best described as the ________.
A) strategy of first entering a country on a small scale
B) process of entering a country because “everyone else is going there“
C) expectation of a higher return in more politically risky environments
D) increased likelihood of investing in a country because of having spent considerable time and money
in examining it
9) Sales expansion is probably the most important variable in determining international location
decisions. This statement is most likely based on the assumption that ________.
A) consumer demand exceeds supply
B) increased sales will lead to more profits
C) the company will have a first-mover advantage
D) raw materials are available in the country targeted for sales
10) Dawson Manufacturing produces and sells DVD players and is planning to expand sales
internationally. Dawson has narrowed down the list of potential countries to India and Guatemala. A
Dawson manager has the task of obtaining data regarding the number of DVD players sold annually in
India and Guatemala. If unable to locate this information, she might most likely estimate the sales
potential of these two countries by ________.
A) determining average wages
B) calculating future inflation rates
C) reviewing the countries’ dependence on steel imports
D) examining the sales history of flat-screen televisions
11) Gucci, a maker of luxury fashion and leather goods, plans to expand its sales market. The firm needs
to compare countries for the market potential of its products. Which of the following is the best indicator
for Gucci to use?
A) per capita income in each country
B) population size of each country
C) the number of millionaires in each country
D) gross domestic product for each country