Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
e. dual product adaptation
43. Unilever’s Lipton Tea campaign in Japan where the product was changed to meet local tastes
illustrates the use of which of the following strategies?
a. product and communication extension
b. product extension-communication adaptation
c. product adaptation-communication extension
d. product-communication adaptation
e. dual product adaptation
44. Which of the following is NOT a type of “new product” category that the text discusses?
a. new-to-the-world
b. new category products
c. additions to a product line
d. product improvements
e. product introduction modifications
45. Which category of consumers is the second type to adopt or try a new product?
a. innovators
b. early adopters
c. early majority
d. late majority
e. laggards
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
46. Which category of consumers is the last to adopt or try a new product?
a. innovators
b. early adopters
c. early majority
d. late majority
e. laggards
47. The process by which an innovation slowly spreads through a culture is known as which of
the following concepts?
a. brand acceptance
b. diffusion
c. brand awareness
d. brand adoption
e. market adoption
48. All of the following factors relate to the global diffusion process EXCEPT ______.
a. the innovation itself
b. the effectiveness of communications about the innovation
c. the time necessary for the innovation to be accepted
d. the members of the society that is targeted
e. the type of product category under consideration
49. Which consumer group represents about only 2% of any market?
a. innovators
b. early adopters
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
c. early majority
d. late majority
e. laggards
50. Which consumer group resists trying new products?
a. innovators
b. early adopters
c. early majority
d. late majority
e. laggards
51. A common law system relies on legal precedents and usage traditions to form the basis of
law.
a. True
b. False
52. Civil law utilizes statutes based on written words or a legal code.
a. True
b. False
53. Legal systems based on religious writing practice theocratic law.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
54. The use of rules and precedents guides theocratic law.
a. True
b. False
55. The use of precedents in the United Kingdom indicates the presence of common law.
a. True
b. False
56. Intellectual property consists of creations of the mind or the intangible property that results
from thought.
a. True
b. False
57. The main methods employed to protect intellectual property include copyrights, trademarks,
and patents.
a. True
b. False
58. Intellectual property protection is relatively consistent worldwide.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
59. The Madrid Protocol is an international treaty that allows a company to seek registration and
protection in a number of countries by filing a single application.
a. True
b. False
60. Intellectual property piracy concerns are currently growing.
a. True
b. False
61. Corporate spying and reverse engineer are the same activity.
a. True
b. False
62. Reverse engineering occurs when an original manufacturer uses more than one method of
manufacturing a product.
a. True
b. False
63. Evidence suggests that increased intellectual property protection lessens knowledge transfer
between countries.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
64. The free culture movement argument suggests that intellectual property protection increases
creativity.
a. True
b. False
65. Brand dilution helps to lessen the threat of piracy.
a. True
b. False
66. The first step to dispute resolution is the establishment of jurisdiction.
a. True
b. False
67. Many companies prefer litigation as a first step in resolving a dispute.
a. True
b. False
68. One advantage of conciliation is that disputes are held private.
a. True
b. False
69. Arbitration is a formal process in which both parties agree to abide by the decision of a third
party.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. True
b. False
70. The use of arbitration in intellectual property disputes has decreased in recent years.
a. True
b. False
71. Litigation is usually a course of last resort for companies with intellectual property disputes.
a. True
b. False
72. Standardization in international marketing is the process of applying the same marketing mix
to all markets.
a. True
b. False
73. The cost savings of standardization result from economies of scale and scope.
a. True
b. False
74. Economies of scale refers to the reduction in cost per unit as total volume produced
increases.
a. True
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
b. False
75. Increased standardization may be the result of cultural convergence.
a. True
b. False
76. Changing any component of the marketing mix to better meet the needs of a local market is
adaptation.
a. True
b. False
77. Most service offerings are homogeneous and standardized.
a. True
b. False
78. The dimensions of service quality can be described using the RATER acronym.
a. True
b. False
79. International marketers often use a contingency approach to product standardization and
adaptation.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
80. International marketers may choose to standardize their products, their marketing
communications, or both.
a. True
b. False
81. Exporting companies often use a dual extension strategy in order to lower costs and risks
associated with entering a country.
a. True
b. False
82. Inventing new products is an extreme example of dual extension strategies.
a. True
b. False
83. International marketers may choose an adaptation strategy as part of its sustainability efforts.
a. True
b. False
84. The movement toward sustainable products and production methods is expected to expand in
future years.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
85. A company’s product lines rarely differ from one country to another.
a. True
b. False
86. Product improvements may be considered a type of new product development.
a. True
b. False
87. When developing new products for international markets, marketers consider five categories
of consumer adopters: consumer innovators, early adopters, early majority, late majority, and
laggards.
a. True
b. False
88. The process through which an innovation slowly spreads through a culture is called diffusion.
a. True
b. False
89. In most cases, new-to-the-world products are first introduced to bottom-of-the-pyramid
consumers.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
90. International marketers sometimes feel compelled to enforce stricter guidelines for their
marketing campaigns than are required by the legal limits of the targeted country.
a. True
b. False
91. Discuss the various types of dispute resolution processes as they pertain to international
marketing. Use an example of your own to illustrate each type of resolution process.
92. Describe the four characteristics of services as they pertain to international marketing. How
can an international marketer market services in a way that addresses each of these
characteristics?
93. Describe the five dimensions of service quality that are discussed in the text. How can an
international marketer utilize each dimension when marketing its products globally?
94. Discuss the four categories found in the Product and Communication Extension or Adaptions
Model. Give an example of how a company can use each strategy when marketing a product
internationally.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
95. Describe the various types of adopter categories as they apply to international marketing.
Give an example of a product that has been introduced globally and how each of the adopter
categories may apply to its success in the marketplace.
