Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
b. Pakistan
c. Somalia
d. China
e. Greece
36. Which of the following is NOT a factor that creates international marketing complexity?
a. culture
b. language
c. political and legal systems
d. economic systems
e. international adaptation
37. The beliefs, customs, and attitudes of a distinct group of people constitute its ______.
a. culture
b. ideals
c. mores
d. laws
e. politics
38. The best example of a market that exemplifies a group of consumers with similar values and
tastes regardless of country of birth is the ______.
a. world senior market
b. world female market
c. world teen market
d. world parent market
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
e. world domestic market
39. A person who is well versed in a host country’s language and culture is ______.
a. cultural mediator
b. cultural adviser
c. cultural assimilator
d. cultural intermediary
e. cultural advocate
40. Which of the following are administered by the people in a government who possess power?
a. political
b. social
c. geographic
d. cultural
e. psychographic
41. Which of the following constitutes a method for applying and implementing the laws of a
country?
a. legal boundaries
b. legal regulations
c. legal systems
d. legal determination
e. legal adaptation
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
42. The means by which countries allocate resources, goods, and services to citizens make up an
______.
a. economic system
b. economic policy
c. economic determination
d. economic adaptation
e. economic design
43. In which type of economic system does the government invite investment and
entrepreneurship?
a. socialist
b. communist
c. capitalist
d. theocratic
e. monotheistic
44. In which type of economic system does the government control the means of production and
exert nearly total control over business activity?
a. socialist
b. communist
c. capitalist
d. theocratic
e. polytheistic
45. Cultural relativism highlights the idea that ______.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. What is accepted in the home culture is the correct way of doing business abroad.
b. What is accepted in the targeted culture is the correct way of doing business there.
c. There is one, absolute way of doing business worldwide.
d. The cultural expectations in place in a targeted region are irrelevant to doing business there.
e. Economic conditions do not cause cultural change.
46. The organizational and physical structures that are essential for societies represent the
______.
a. infrastructure
b. economic system
c. physical economy
d. monetary policy
e. legal system
47. When countries improve their infrastructure, it can be expected that ______.
a. international marketing costs in the country will increase
b. joint-venture opportunities will decrease
c. increased foreign investment in the country will result
d. the economic system will gravitate toward capitalism
e. economic growth will stagnate
48. Meeting the needs of the current generation in a way that leaves future generations with the
ability to also meet their needs refers to ______.
a. market responsibility
b. ethical market planning
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
c. sustainability
d. green marketing
e. environmental determinism
49. The approximately 4 billion people globally who live on less than $2 per day are ______.
a. bottom-of-the-pyramid consumers
b. least attractive market segment
c. world poor culture
d. international struggling community
e. sustainable consumers
50. In the book The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits,
author C. K. Prahalad argues ______.
a. The world will see a shrinkage of bottom-of-the-pyramid consumers in the next ten years.
b. Targeting bottom-of-the-pyramid consumers can be a valuable marketing effort.
c. Bottom-of-the-pyramid consumers represent a financial drain on international marketers.
d. Improvements in infrastructures will make bottom-of-the-pyramid consumers less relevant.
e. Bottom-of-the-pyramid consumers have different wants and needs.
51. In the turbulent global environment, the field of marketing stands at the cutting edge of the
professions required to adapt to this change.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
52. Many multinational firms have market values larger than the economy of many small
countries.
a. True
b. False
53. When an organization prefers to use its own employees at both home and abroad, it exhibits a
polycentric leadership style.
a. True
b. False
54. An ethnocentric orientation offers strong control over a firm operating in foreign countries.
a. True
b. False
55. Multinational firms are logical candidates for geocentric orientations.
a. True
b. False
56. Effective promotional programs are integrated to provide consistent messages to consumers
about a product and the nature of the company.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
57. In many international settings, there is a premium on products that meet physiological needs.
a. True
b. False
58. The components of the marketing mix do not include pricing.
a. True
b. False
59. Governments play an important role in increasing connections between countries.
a. True
b. False
60. China and India have both rapidly decreased in importance for international marketers.
a. True
b. False
61. A thorough understanding of, and appreciation for, culture represents a fundamental aspect of
successful international marketing strategy.
a. True
b. False
62. A cultural assimilator is a person who is well versed in a host country’s language and culture.
a. True
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
b. False
63. Language is NOT an appropriate segmentation tool for international marketers.
a. True
b. False
64. Common law, civil, and theocracies all represent types of legal systems.
a. True
b. False
65. Anarchies represent a type of legal system.
a. True
b. False
66. A capitalist economy allows for more freedom to pursue market opportunities.
a. True
b. False
67. Country infrastructure has little impact on the cost of conducting business in foreign
countries.
a. True
b. False
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
68. Global trade is not affected by economic systems.
a. True
b. False
69. Legal systems affect the flow of information in many countries.
a. True
b. False
70. Discuss the various company orientations that companies can take regarding their
international marketing operations. How do they differ? What are the advantages and
disadvantages of each orientation?
71. Describe the differences between market segmentation, differentiation, and positioning.
Discuss how the efforts differ from one another and how each relate to international marketing.
72. Discuss the many drivers of globalization that have been described in this chapter. How do
these drivers affect the globalization of markets? Give examples of each of the drivers.
73. Discuss each of the factors that create international marketing complexity. Give examples of
how these factors influence international marketing programs.
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
74. Discuss the issue of sustainability and how it relates to international marketing. Include in
your discussion the various stages of the sustainability framework that has been presented in the
textbook. What actions do firms take during the various stages?