Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
Test Bank
Chapter 1: Introduction to International Marketing
1. The utilization and adaptation of the best marketing practices for the purposes of conducting
commerce in other countries is ______.
a. international marketing
b. international commerce
c. international business
d. international management
e. international economics
2. International marketing does NOT include conducting commerce with ______.
a. customers
b. clients
c. the overall global community
d. partners
e. customers in the home country
3. Organizations that conduct business activities in at least one other country that differs from the
home country are ______.
a. born-global corporations
b. multinational corporations
c. nationalized corporations
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
d. domestic corporations
e. rational corporations
4. The Coca-Cola Company is a ______.
a. multinational corporation
b. born-global corporation
c. geocentric corporation
d. rational corporation
e. domestic corporation
5. Businesses that operate in two or more different countries from inception are ______.
a. multinational start-ups
b. international organizations
c. born-global firms
d. global enterprises
e. born-international firms
6. Which of the following identifies the country that houses a company’s headquarters the
______ country:
a. home
b. host
c. targeted
d. segmented
e. valued
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
7. Which of the following identifies the country within which a firm has ongoing international
marketing efforts?
a. home
b. host
c. targeted
d. segmented
e. valued
8. Which of the following is NOT an orientation that describes international marketing
approaches?
a. ethnocentric
b. polycentric
c. regiocentric
d. globalcentric
e. geocentric
9. When management determines that employees from the home country are best able to drive
international marketing activities, they follow which approach?
a. ethnocentric
b. polycentric
c. regiocentric
d. geocentric
e. globalcentric
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
10. A CEO who thinks that her country does things best will likely choose which type of
company orientation toward international marketing?
a. ethnocentric
b. polycentric
c. regiocentric
d. geocentric
e. globalcentric
11. Which of the following is a major disadvantage of an ethnographic orientation applied to
international marketing?
a. Management loses control over the firm.
b. Core competencies are slowly transferred to operations in other countries.
c. The firm may not fully adapt to the new culture.
d. Policies and procedures are changed dramatically in other countries.
e. Technological differences can create miscommunication.
12. When a firm employs locals in the host country to conduct operations, which company
orientation are they following?
a. ethnocentric
b. polycentric
c. worldwide
d. geocentric
e. regiocentric
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
13. Which company orientation focuses on selecting the best employees available, regardless of
the country in which they are located?
a. ethnocentric
b. worldwide
c. regiocentric
d. geocentric
e. polycentric
14. Which company orientation toward international marketing is most quick to respond to new
international marketing circumstances?
a. ethnocentric
b. polycentric
c. regiocentric
d. geocentric
e. statewide
15. Which of the following factors does not influence the type of company orientation exhibited
by a company that is engaged in international marketing?
a. the firm’s age
b. the firm’s number of host countries
c. the products and services to be marketed
d. the gender of the company’s CEO
e. managerial preference
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
16. Which of the following company orientations toward international marketing is likely to
produce the most diversity in terms of employees?
a. ethnocentric
b. polycentric
c. regiocentric
d. monocentric
e. globally oriented
17. The process of discovering consumer needs and wants, creating the goods and services to
meet those needs, then pricing, promoting and delivering those goods and services is the
definition of ______.
a. marketing
b. management
c. international business
d. international economics
e. consumer behavior
18. The AMA definition of marketing expands the overall concept of marketing to include
______.
a. any exchange of value
b. any monetary exchange
c. transactions based on credit
d. analysis of the economy
e. corporate structural considerations
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
19. An exchange does not occur when ______.
a. one consumer buys a jacket from a retailer in Malaysia
b. two businesses purchase products from each other
c. two businesses trade services between each other
d. an individual transfers money from a checking account to a savings account
e. one consumer votes for a political candidate in a national election
20. A firm’s marketing mix consists of all of the following EXCEPT ______.
a. product
b. place
c. price
d. process
e. promotion
21. Which of the following elements transmit messages about a product’s value?
a. distribution program
b. promotional mix
c. sales mix
d. marketing matrix
e. customer analysis
22. The promotional mix includes all of the following EXCEPT ______.
a. advertising
b. sales promotion
c. pricing
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
d. personal selling
e. direct marketing
23. Maslow’s hierarchy of needs includes all of the following EXCEPT ______.
a. physiological needs
b. safety needs
c. belongingness needs
d. material needs
e. self-actualization needs
24. What reflects the amount of goods or services that consumers will purchase at various price
levels?
a. needs
b. demand
c. wants
d. desires
e. outcomes
25. A specific, identifiable market segment that a company seeks to reach is a(n) ______.
a. target market
b. possible market
c. intended target
d. intended market
e. consumers
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
26. Which is the process of creating a perception in a consumer’s mind about the nature of a
company and its products relative to competitors?
a. differentiation
b. marketing
c. advertising
d. positioning
e. promoting
27. An emphasis on a unique benefit or component of a product that separates a product from
competitors is ______.
a. segmentation
b. positioning
c. differentiation
d. forecasting
e. distinctiveness
28. Grouping consumers based on their needs, attitudes, and interests is ______.
a. market differentiation
b. market targeting
c. market segmentation
d. market designing
e. market permeation
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
29. International marketers do not consider which of the following when identifying international
market segments?
a. needs
b. attitudes
c. differences in policies
d. differences in nationalities
e. differences in customs
30. Two of the most salient factors that influence the degree of adaptation necessary for
international marketing are ______.
a. consumer cynicism and home country attitudes
b. consumer cynicism and the factors that create international marketing complexity
c. market segmentation and level of host country investment
d. the drivers of globalization and expatriate knowledge of foreign country
e. the drivers of globalization and the factors that create international marketing complexity
31. The increased interconnectedness of consumers and businesses is ______.
a. global segmentation
b. globalization
c. global convergence
d. global intermediation
e. global bureaucratization
32. Which of the following drivers of globalization is most strongly influenced by changes in
technology?
Instructor Resource
Baack et al., International Marketing, 2e
SAGE Publishing, 2019
a. channels of communication
b. pricing
c. immigration patterns
d. emigration patterns
e. governmental actions
33. The process of packing goods in such a way that they can fit in a container from the point of
manufacture to the point of distribution with no repacking or complex handling is ______.
a. containerization
b. tight packing control
c. just-in-time packing control
d. Chinese containerization
e. incapsulization
34. A form of governmental action that focuses on removing governmental control over
economic activity is ______.
a. market releasing
b. market liberalization
c. market freeing
d. market developing
e. market enhancement
35. Which of the following countries represents a primary destination for foreign investment and
international marketing activity?
a. Romania