120.
______________ advertisements account for 33 percent of the global advertising revenue.
121.
The variation in media availability is a strong reason to use ________ media consultants.
122.
Advertising on the Internet is often _________ heavily regulated than other advertising
forms.
123.
In __________ where direct advertising of prescription drugs is prohibited, online
advertisements can reach potential consumers, using a disclaimer describing their
intended audience.
124.
That the Internet is ______________ increases the application of the marketing concept.
125.
Buyers of industrial goods and ___________ usually act on the same motives.
126.
Capital goods can be sold with international marketing campaigns that require very
________ modification in various markets.
127.
One group of consumer goods is a great candidate for a single advertising approach, when
the product is __________ priced, consumed in the same way, and bought for the same
reason.
128.
Chinese teenagers prefer things from __________ to local products.
129.
Advertisers use _____________ to ensure that their translations are acceptable in the local
language.
130.
In 1995, ____________ launched a comparative TV advertising campaign to test the
comparative advertising laws in 30 countries.
131.
Standardized approaches to marketing do not take advantage of the _________ among
customers in different cultures and countries.
132.
“Think globally, but act locally” is an example of a ___________ approach to marketing
strategy.
133.
The programmed-management approach is a newly developed _____________ strategy that
allows for local participation within a global framework.
134.
Industrial products are sold more through _____________ than through advertising.
135.
The Internet can aid in personal selling by building ________ through a concern for the
consumer, competence, and dependability.
136.
Recruiting ________ in foreign countries is more difficult than at home.
137.
Sales ____________ provides selling aids for the marketing function.
138.
______________ is the firm’s methods of communicating with its various publics.
139.
_____________ sued successfully for libel in an English court, asserting that public criticism
had no basis in fact.
140.
There is some evidence that in ____________ and Japan, perceived price-quality
relationships are high.
141.
If export prices are too ______, gray-market resellers can buy the product abroad and re-
export to the country of manufacture.
142.
The two pricing concerns in overseas markets are foreign national pricing and
143.
______________ pricing is local pricing in another country.
144.
____________ pricing is prices for goods manufactured in one country and exported to
another.
145.
A ____________ strategy in a new market involves setting a high price to recover
development costs.
146.
A _______________ strategy helps to quickly establish a product in a new market.
147.
A tremendous tool for pricing options, the ___________ is redefining the process of pricing.
148.
The variation in channel member availability and the presence of environmental forces
constrain ____________ of distribution.
149.
Disintermediation is the unraveling of traditional ____________ structures.
Essay Questions
150.
Discuss the differences between the physical product and the total product, with
examples.
151.
How is international marketing promotional strategy different from domestic marketing
promotional strategy?
152.
What are the two types of pricing in the foreign arena and how do they differ?
153.
Provide examples of the parts of the marketing mix that may be easier to standardize and
comment on why that is the case.
154.
What are the differences between how consumer goods and industrial goods are modified
for international sale? Please use examples in your answer.