48.
Generally, as marketers go down the economic and social strata in each country, they will
tend to find
49.
Services are generally easier to market globally than
50.
P&G launched its new toothpaste in a __________ package in Europe because
51.
Dissimilar cultural patterns generally necessitate changes in food and other
52.
The need to change the color of packages when selling a product in a new market is
generally a result of the influence of
53.
Pirating a brand name involves
54.
The old rule of thumb of maintaining a low profile in a foreign country is
55.
Promotion both influences and is influenced by the other marketing variables, so
strategies can involve
56.
Of all the promotional mix elements, __________ is the one with the greatest similarities
worldwide.
57.
Manufacturers increasingly are using global and regional brands due to
58.
The attraction of using the Internet as an international advertising medium
59.
Standardized advertising is attractive because it allows for
60.
The experience of suppliers to the youth market indicates that this is an international
market segment
61.
To avoid translation errors, the experienced advertising manager will use
62.
A middle ground between an ad campaign that is standardized worldwide and an entirely
local ad campaign is called a
63.
The factors that influence the selection of market channels include
64.
A market’s geographic characteristics
65.
In the EU, selling across national markets
66.
Disintermediation is
67.
The ability to ship product quickly may mean that
68.
When a company has established a successful domestic marketing mix
69.
Standardization consists of
70.
Economies of scale, which reduce costs, can be achieved through
71.
“The longer our experience at doing something, the better we get at it,” is
72.
A standardized corporate visual identity, which reduces cost,
73.
Standardization is usually
74.
The basic assumption of standardization
75.
The basic marketing principle is that
76.
Marketers know that the product is
77.
Product adaptation for a new market
78.
Tonic water is an example of a
79.
Industrial products require _________________ than do consumer products.
80.
Governments can force local product adaptation by enacting laws that
81.
Examples of goods that can be sold worldwide without adaptation include
82.
Luxury consumer goods sometimes need no adaptation for foreign markets. Examples are
83.
A product targeting significant local market penetration will probably have
84.
The marketing of services _______________ the marketing of industrial products.
85.
In general, services adapt to comply with
86.
Cultural patterns sometimes
87.
Whirlpool created a