Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
88.
Packaging is often
89.
In some areas, instructions
90.
Different meanings that colors have in various cultures include
91.
Foreign language labels can be used to enhance the total product, as in
92.
The language story of Chevy's Nova name is
93.
Local habits of daily shopping require
94.
The evolution of the hypermart (
hypermarché
) suggests that
95.
Local laws in these areas limit the marketer's ability to standardize the product
96.
Product safety standards may also be
97.
Product lines frequently influenced by product purity laws include
98.
In what country must maximum price be a part of the label?
99.
In Saudi Arabia, labeling of what product line requires source stipulation?
100.
In most countries a brand name belongs to the person
101.
To exert control of brand names, companies are advised to
102.
Internet domain names
103.
With Internet domain names, the U.S. follows
104.
Disparity of income worldwide
105.
There are _________ basic promotional strategies available to international marketers.
106.
Global and regional advertising campaigns are a way to ___________ cost.
Fill in the Blank Questions
107.
Climate and terrain work against product ________________, with altitude, humidity levels,
and heat often requiring product changes.
108.
Same product -_________ is a useful promotional strategy when target markets vary little
from one another.
109.
The promotional mix is communicated through public relations, publicity, personal selling,
promotion, and _________________.
110.
Among the promotional mix elements, __________ changes the least around the world.
111.
As mentioned in the text, in contrast to the Japanese approach, U.S. advertising tends to
be _________.
112.
________________ advertising tends to be banned in most countries.
113.
One study found that in U.S. advertising, women's roles tended to be more ___________
than in Europe or Australia.
114.
Europeans, especially the French, want sophisticated advertisements, while the U.S.
shoppers react to more ___________ appeals.
115.
The Eastern European consumers want _____________ in ads, while Americans prefer
puffery.
116.
The text describes ________ as science and psychology brought together as a promise.
117.
Brands outlive _______________, conveying quality, credibility, and experience.
118.
Brands can be promoted as _____________, regional, or national.
119.
Nestlé uses two ________ on a single product, a global one and then a local one.
