89.
When doing business in several countries, the two market screening approaches are
90.
Segments need to be, among other traits,
91.
A
definable
segment is one that
92.
Accessibility in a segment screening is that the segment is
93.
An actionable segment is one that
94.
A capturable segment is one that
95.
With segment screening it may be a good idea to
96.
The general purpose of a trade mission is to
97.
A trade fair is
98.
Research in the local market by home-country researchers can be impeded by
99.
Technical difficulties researchers in international markets may encounter include
100.
The social desirability bias is
101.
Online research communities are
102.
In Asia, mobile application users (smartphones, iPads) in online research communities
showed
103.
The text points out that big data Analytical Thinkings can be used to
104.
That culture does not always stand in the way of market entry is illustrated by
105.
To be successful in international markets, one has to
106.
Nonequity modes of entry include
107.
There are _______ steps to the market screening process covered in the text.
Fill in the Blank Questions
108.
_______________ is an application of environmental scanning that uses their analysis to
eliminate less desirable markets.
109.
Thaasophobia is, according to InSites, something that millennials suffer from, a fear of
being _____________.
110.
In ________________, the firm scans the world for changes in environmental forces that
might affect it.
Topic: Environmental Analysis and Market Screening
111.
Environmental scanning is used during the process of _____________ to provide
information about the world in which the business operates.
112.
_______________ is a process of eliminating markets so only the most desirable are left for
final analysis.
113.
The two levels of market screening are country screening and ________ screening.
114.
The initial screening of a market screening process if for the __________ potential.
115.
Establishing a need for chocolate or other desires (rather than needs) can be ________.
116.
Imports ________ completely measure a market’s potential.
117.
After the initial screening the analyst will have a much __________ list of market
prospects.
118.
Market ______________ are economic data that serve as yardsticks to measure the relative
market strength of specific geographic areas.
119.
Market _____________ are similar to market indicators, but they tend to correlate highly
with market demand for a specific product.
120.
To move from market factors for one country to another similar country involves
estimation by __________.