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12-55
121.
If you know historical growth rates of an import, you can use _____________ to forecast its
future growth.
122.
One problematic assumption of trend analysis is that past conditions affecting the
___________ will be constant.
123.
Climate, topography, and natural resources are all considered part of the ______________
for a certain product or service.
124.
Trends in inflation, exchange rates, and interest rates are part of ______________.
125.
Size of the urban population and electricity consumption are part of the __________ index.
126.
Average growth rate in commercial energy use plus real growth rate in GDP compose the
_____________ index.
127.
Entry barriers, profit remittance barriers, and policy stability are all part of the
_________________.
128.
In a personal interview or phone survey situation, some respondents want to help the
interviewer out of politeness, or just to please them. This is known as __________.
129.
The segment approach to investigating markets requires that markets should be
__________.
130.
In __________ screening, the important variables for segmentation are commonalities in
needs and wants among consumers across nationalities.
131.
_________ analysis is useful when grouping countries and geographic regions by common
characteristics.
132.
Continuity in policy when a new leader assumes power is an example of _________, an
element of the third screening.
133.
Often with stability, stability of _____________ is more critical than political changes, as
long as these political changes are peaceful.
134.
An example of an ethnic subculture mentioned in the text is the 1.5 million __________
descendants who live in Brazil.
135.
The final step in the selection of new markets is the ___________.
136.
The market visit trip _________ contains firsthand observations on the market.
137.
The field trip report usually provides the final data for the decision, but sometimes,
especially when the commitment is high, it calls for local _______________.
138.
Psychographics as used in segment screening are _________________.
139.
A ________________ is a government organized market visit by businesspeople and
government officials in search of business opportunities.
140.
A trade mission is a government-led visit to a prospective market, while a _____________ is
a market-oriented exhibition.
141.
The many problems encountered in carrying out research in foreign markets is helped by
the growth of _____________ research communities and the use of big data.
142.
Because we don't understand multiple _________, we face barriers in attempts to market
to an international audience.
143.
_______________ is the text's example of an international company that is creating data
clusters based on purchasing habits.
144.
Some governments of developing economies are using big data to support its economic
growth. ___________ provides online access to its census, expenditure data, and other
data.
145.
Most firms begin their involvement in international business by ____________.
146.
A ___________ is an export of technology, management, and in some cases, equipment.
147.
_____________ is a contract in which a firm grants access to its patents, trade secrets, or
technology to another firm.
148.
Because ___________ are being increasingly enforced, more companies are obtaining
licenses as an alternative to making illegal copies.
149.
Pierre Cardin is a large ____________, reported more than 400 licenses in 170 countries, for
fashion items, skis, and frying pans.
150.
____________ is a type of licensing that includes a brand name, marketing support, and
operational rules or procedures.
151.
Entering a foreign market through ___________ does not require investment in plant and
facilities.
Essay Questions
152.
If a firm wishes to go abroad but is unable to provide all the capital a wholly subsidiary
would require, what other means of foreign involvement are available? Describe each one.
12-66
153.
Discuss the process of market screening.
154.
For the purpose of estimating market potential, develop an example, real or hypothetical,
using the estimation by analogy technique.
155.
Explain why imports do not completely measure a market's potential, including examples.
156.
How can trend analysis be used to evaluate future market potential for a product or
service? Explain and provide an example.
