49.
Methods for supplying foreign markets may be summarized in just two activities:
50.
Companies wishing to sell internationally with minimal risk usually begin with
51.
A turnkey project includes
52.
By means of a licensing agreement,
53.
When a licensing agreement is made,
54.
According to the text, management contracts usually stipulate that
55.
Licensing provides income for
56.
In 2012 to 2013, foreign firms licensing from companies in the United States spent
57.
A joint venture may be
58.
Franchising is a form of
59.
The principal ingredient that a franchiser exports is
60.
McDonald’s, KFC, and Subway are examples of
61.
According to the text, a management contract is useful for
62.
Hilton and Delta provide assistance to other international companies, an example of
63.
International firms employ contracted manufacturing
64.
Although there are many forms of strategic alliances, the alliances are often between:
65.
Strategic alliances are
66.
Channels of distribution are included in
67.
Imports
68.
The basic needs potential is
69.
The basic needs potential may be dependent on
70.
Country screening differs from segment screening in that
71.
Basic need potential can be assessed
72.
The FT900 is a
73.
According to the text, a market’s potential for new products can be measured by
74.
Import data indicate only
75.
Market factors are similar to market indicators except that
76.
Most _____________ are familiar with market factors for specific markets.
77.
_____________ uses market data to estimate future values.
78.
Trend analysis assumes that
79.
Marketers use _____________ to identify a group of markets where a single promotional
approach can be used.
80.
Political and legal forces
81.
An example of a political force of concern in market screening is a(n)
82.
Local content restrictions are an example of a
83.
Political stability and policy stability
84.
The screening for cultural forces
85.
The purpose of the fifth screening, just before the final selection of markets, is to
86.
In most market screenings, there is
87.
The field trip is meant to
88.
The field trip report often provides the final data for the decision, but may