52) Which of the following factors plays the greatest role in determining the best medium for a
job advertisement?
A) job wages and benefits
B) skills needed for the job
C) length of the employment ad
D) time allowed to fill the position
53) When constructing a job advertisement, all of the following are aspects of the AIDA guide
EXCEPT ________.
A) attracting attention to the ad
B) developing interest in the job
C) prompting applicant action
D) implying applicant challenges
54) Which of the following statements from a hypothetical job advertisement is intended to
develop interest in a job?
A) “You’ll thrive on challenging work.”
B) “Ideal candidates will possess a four-year degree.”
C) “Familiarity with various software applications is required.”
D) “Responsibilities include event planning and relationship management.”