47.
(p. 205)
One week into the job at the marketing and advertising division of a company, Alex, Neil,
and John were given the task of creating an advertisement campaign for the company’s new
product. Alex and Neil had much trouble with the task and when John volunteered to take it up on
their behalf, they readily agreed. Though they had no idea of John’s skills in this area, they felt
that John could be trusted to do a good job. John, who had done a paper on marketing while in
college, reviewed numerous articles, studied the new product thoroughly, and came up with a
campaign that received good reviews from his team leaders.
John’s success in creating a good campaign for the new product completely on his own reflects
his _____.
48.
(p. 204)
The characteristics or attributes of a trustee that inspire trust are defined as his _____.