Fundamentals of Organizational Behaviour, Fifth Canadian Edition
Chapter 6— Communication, Conflict, and Negotiation
12) SCENARIO 6-1
Mackenzie, a sales representative for Alliance Ltd., is having trouble explaining the
benefits of his product to potential customers. Mackenzie has thought about how he does
things and is thinking that he should improve the way he communicates. He has decided
to examine the communication process model and hopes it will help him. Currently,
Mackenzie calls potential customers on the phone, and has a brief phone conversation
with them, telling them what new products are available. He then sends them the products
via ground transportation. His customers frequently return the products because they are
not what they were expecting, or because the customers did not want them in the first
place.
Referring to SCENARIO 6-1, if Mackenzie’s customers complain that they don’t
understand the products. This problem seems to be ina. encoding.
b. filtering.
c. affective conflict.
d. selective perception.
e. proxemics.
13) SCENARIO 6-1
Mackenzie, a sales representative for Alliance Ltd., is having trouble explaining the
benefits of his product to potential customers. Mackenzie has thought about how he does
things and is thinking that he should improve the way he communicates. He has decided
to exam the communication process model and hopes it will help him. Currently,
Mackenzie calls potential customers on the phone, and has a brief phone conversation
with them, telling them what new products are available. He then sends them the products
via ground transportation. His customers frequently return the products because they are
not what they were expecting, or because the customers did not want them in the first
place.
Referring to SCENARIO 6-1, returned goods are a form ofa. feedback.