How does ERG theory differ from Maslow’s theory?
ERG theory presents three very important differences from Maslow’s famous “hierarchy.”
First, unlike Maslow’s theory that includes the same order of progression for all people,
ERG theory teaches that the order in which you progress through the three stages can be
different for different people. This makes the theory more flexible and more generally
useful. Second, some people can even approach these needs steps simultaneously, in
other words, some people might be progressing in all three need areas at the very same
time. Most important, ERG theory features the frustration-regression principle. According
to this principle, someone who fails to reach a higher need level will sometimes become
frustrated and regress (go back) to a lower need level, and stay there for some time—
perhaps forever.
How does McClelland describe a person with a high power need?
According to McClelland, a manager without a need for power will generally be less
effective than one with a strong power need. A person who has a strong need for power
wants to control and influence other people. This person is also competitive and wants to
win. This type of person also usually likes conflict—even confronting others and being
confronted.