Chapter 5 Creativity and Innovation
Objective Quiz Questions Name
Section/Score
TRUE/FALSE
______ 1. Creativity is a process.
______ 2. According to James Higgins, the business environment in the 21st century will
become more stable as new technologies are introduced.
______ 3. “Failing forward” refers to taking risks that are calculated to advance the
organization’s goals.
______ 4. Creativity is a generative act.
______ 5. Research suggests that entrepreneurs have a high internal locus of control.
______ 6. Innovation is a process of generating a new idea, finding the value in that idea,
and capturing that value.
______ 7. Intrapreneurs are individuals who start their own businesses rather than pursuing
careers within existing organizations.
______ 8. The corpus callosum regulated exchanges between the left and right hemispheres
of the brain.
______ 9. Creativity and innovation use both hemispheres of the brain.
______ 10. Intuition has been called “the core competence” because it makes strategy and
competitiveness possible.
______ 11. Fluency of thinking refers to the total number of unique solutions in creative
problem solving.
______ 12. “Supporting fast failures” means moving beyond past failures as quickly as
possible.
______ 13. Creativity involves an alternating sequence of convergent and divergent thinking.
______ 14. Being creative improves with practice.
______ 15. Creativity is consistently correlated with traditional intelligence.
54
Chapter 5 Creativity and Innovation
MULTIPLE CHOICE
______ 1. Creativity had been defined in all the following ways EXCEPT:
a. as a trait or internal predisposition
b. as an unconscious process
c. as an associative process
d. none of the above—i.e. all of the above are definitions of creativity
______ 2. According to James Higgins, all of the following are types of innovations that
companies will need to survive and thrive in the future EXCEPT:
a. product/service
b. process
c. financial
d. managerial
______ 3. Creative individuals tend to:
a. be non-analytical
b. operate holistically
c. use their right brain exclusively
d. all of the above
______ 4. According to Adams, barriers or blocks to creativity include the following types:
a. perceptual, convergent, emotional
b. perceptual, emotional, cultural
c. affective, emotional, cultural
d. none of the above
______ 5. Environmental barriers to creativity include all of the following EXCEPT:
a. distractions
b. lack of trust among coworkers
c. stereotyping
d. autocratic bosses
______ 6. Researchers agree that entrepreneurs share the characteristic(s) of:
a. being risk-takers
b. tolerating ambiguity
c. having a high need for achievement
d. all of the above
______ 7. According to Koberg and Bagnall, three basic strengths needed for creativity are:
a. awareness, passion, and self-control
b. awareness, productivity, and self-control
c. awareness, commitment, and passion
d. none of the above
55
Chapter 5 Creativity and Innovation
______ 8. Groupthink:
a. increases group effectiveness
b. occurs when group members avoid conflict
c. is a free-for-all sharing of ideas among group members
d. all of the above
______ 9. The term that refers to the number of unrelated alternatives generated in creative
problem solving is:
a. fluency of thinking
b. flexibility of thinking
c. flow of thinking
d. none of the above
______ 10. Extracting information and learning from past failures is known as:
a. failing forward
b. supporting fast failures
c. creative abrasion
d. requisite variety
______ 11. The idea that internal diversity is essential for workgroups addressing more varied
and complex problems is known as:
a. creative abrasion
b. groupthink
c. requisite variety
d. none of the above
______ 12. Organizations wishing to encourage creativity among their employees should
consider:
a. organizational strategy
b. organizational culture and value systems
c. organizational structures
d. all of the above
e. only a and b above
______ 13. All of the following are approaches to group problem solving EXCEPT:
a. brainstorming
b. groupthink
c. nominal group technique
d. none of the above—i.e., all are group problem solving approaches
______ 14. To make brainstorming effective participants should do all of the following
EXCEPT:
a. encourage everyone to contribute
b. refrain from evaluation or judging initial ideas
c. first work in isolation to generate ideas
d. piggyback on the ideas of others
56
Chapter 5 Creativity and Innovation
______ 15. A contest of ideas that leads to more ideas and a greater variety of unique ideas is
called:
a. requisite variety
b. creative abrasion
c. groupthink
d. none of the above
57
Chapter 5 Creativity and Innovation
Objective Quiz Answers
TRUE/FALSE MULTIPLE CHOICE