114.
(p. 386)
Scenario: Model Industries, Inc.
Burt, Ryan, and Heather are members of the marketing team at Model Industries, Inc. (MII),
responsible for generating ideas for new marketing strategies. Burt has done a phenomenal job in
gathering information necessary to help the team understand the desires and needs of the client.
All things being equal, Heather has the best record of making good recommendations to Jeremy,
vice president of marketing. Ryan can make some good recommendations, but sometimes his
recommendations are completely off base. Usually, Jeremy pays careful attention to what Heather
has to say, but generally does not pay much attention to what Ryan proposes. In addition to
Jeremy, Heather has been meeting with the vice president of operations and other members of
the executive team to gain support for their request to increase the marketing budget.
According to research, the best way for Burt, Ryan, and Heather to improve their team hierarchical
sensitivity would be to implement _____.