Fundamentals of Organizational Behaviour, Fifth Canadian Edition
Chapter 10— Organizational Culture and Change
Johnson Farm Products is expanding its traditional business with farmers to now include
home gardeners. You are one of the regional sales managers for the company. This
change has not been met with enthusiasm by the company’s salespeople, who have had
good long-term relationships with the farmers in the area. You know that the change will
be difficult if you cannot get cooperation from the salespeople and enthusiasm from the
farmers.
Referring to SCENARIO 10-5, you have decided to ask the salespeople to submit
suggestions for the proposed changes. This method for overcoming resistance is referred
to asa. education and communication.
b. participation and involvement.
c. negotiation and education.
d. manipulation and co-optation.
e. facilitation and support.
62) SCENARIO 10-5
Johnson Farm Products is expanding its traditional business with farmers to now include
home gardeners. You are one of the regional sales managers for the company. This
change has not been met with enthusiasm by the company’s salespeople, who have had
good long-term relationships with the farmers in the area. You know that the change will
be difficult if you cannot get cooperation from the salespeople and enthusiasm from the
farmers.
Referring to SCENARIO 10-5, you have brought in a demographer to explain the
changing nature of the area to the salespeople. You are attempting to overcome resistance
to change through the use ofa. education and communication.
b. participation and involvement.
c. negotiation and support.
d. manipulation and negotiation.
e. co-optation and commitment.