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(Total assets/net worth) equals _____.
a. asset turnover
b. cost of goods sold
c. profit margin
d. financial leverage
The increased participation of women in the workforce, longer commuting times, and
increased numbers of single parents all contribute to the increased importance of _____
through direct marketing.
a. low costs
b. greater personalization
c. convenience
d. greater customer service
A manufacturer wants its brands to be placed at eye-level, end-aisle locations. A retailer
may reserve some of these locations for its private brands. This illustrates _____.
a. channel conflict
b. a functional product grouping
c. channel cooperation
d. a storability product grouping
Board members of public corporations can be liable for their actions that may result in
the loss in value of the retailer's stock. To cover this potential loss, retailers typically
provide them with _____ insurance.
a. property damage
b. directors' and officers' liability
c. public liability
d. workers' compensation
Which merchandising position is responsible for selecting merchandise to ensure a
focused continuity for a particular segment of business?
a. buyer
b. associate buyer
c. store manager
d. divisional merchandise manager
An item originally priced at $22 is raised to $25 based upon unanticipated demand. The
addition to retail percentage is _____ percent.
a. 10
b. 12
c. 14
d. 16
In a disguised building height, _____.
a. open-entry doorways make the store more inviting to customers
b. the entire store can be seen by pedestrians
c. part of the store is beneath ground level
d. display windows reduce perceived store size
A common difficulty in the handling of many substitute goods or services is that _____.
a. inventory turnover may increase
b. one-stop shopping may not be promoted
c. scrambled merchandising is achieved
d. overall sales may not increase
Which of the following is not a component of the global retail development index?
a. market attractiveness
b. market saturation
c. country risk
d. growth in Gross Domestic Product (GDP)
A new retail location with high trading-area overlap to an existing location is preferable
when _____.
a. the primary areas are circular in shape
b. the primary trading area is small
c. the primary trading area is large
d. a retailer may not be able to negotiate a satisfactory lease renewal on the present
location
A prospective consumer who has never been sought before by a direct marketer can be
classified as a _____.
a. nonregular
b. nonrespondent
c. new trial
d. new contact
In contrast to organizational arrangements used by small independents, chain retailers
_____.
a. use simple organizational arrangements
b. have little departmentalization
c. contain a large number of functional divisions
d. utilize little specialization of functions
The social class corresponding to the mass market is _____ Americans.
a. upper
b. lower
c. middle
d. family
In a probability sample, _____.
a. every unit has an equal or known chance of being chosen for study
b. every unit studied is chosen by the researcher based on judgment or convenience
c. data are selected for use by the researcher based on their relevance
d. data cannot be extrapolated due to unknown sampling error
A running total of the number of units handled by a retailer involves a _____ system.
a. point-of-sale
b. stock-counting
c. perpetual inventory unit control
d. visual inspection
The minimum value chain elements a given customer segment anticipates from a given
type of retailer is referred as a(n) _____ retail strategy.
a. potential
b. realized
c. expected
d. augmented
Reilly's law is an example of a(n) _____ model.
a. regression
b. analog
c. gravity
d. trend
