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Retail gravity theory suggests there are underlying consistencies in shopping behavior
that allow for mathematical analysis and prediction based on the notion or concept of
gravity.
The Supreme Court ruled that a 'rule of reason' standard should apply to fair trade
agreements, weighing their anticompetitive effects against their benefits.
As a general rule, managers should use the 80-20 rule for endcaps, where 80 percent of
items on the endcap are announced sale items, and 20 percent are unannounced sale
items.
A franchise is a form of a vertical marketing channel.
Retailers that concentrate on the sale of convenience goods will expect their salespeople
to be order getters.
Buyers are responsible for selecting the merchandise as well as selecting and
negotiating terms with vendors.
