________ allows labor representatives in Germany to participate in high-level company
meetings by actually voting on proposed actions.
A) Centralization
B) Codetermination
C) Individualism
D) Authoritarianism
Which of the following steps of the market screening process involves examining the
cost of transporting goods?
A) identification of basic appeal of a market
B) assessment of the national business environment
C) measurement of market or site potential
D) selection of the market or site
An exhibition at which members of an industry showcase their latest products, study
activities of rivals, and examine recent trends and opportunities is called a(n) ________.
A) focus group
B) trade show
C) environmental survey
D) field research
A pricing policy in which a product has a different selling price in export markets than
it has in the home market is called ________.
A) dual pricing
B) cost-plus pricing
C) penetration pricing
D) premium pricing
An unstructured but in-depth interview of a small group of individuals by a moderator
to learn the group’s attitudes about a company or its products is called a ________.
A) focus group
B) literature review
C) consumer panel
D) brainstorming session
Old World should pursue a(n) ________ channel if it decides to greatly intensify its
direct marketing efforts.
A) intensive
B) one-level
C) zero-level
D) selective
Scenario: The French Government
The French Government has placed many restrictions upon the use of the English
language within their borders. They argue that the inflow of English movies, music, and
literature is responsible for the dilution of their rich culture.
________ is often used to measure the technological advancement of a nation’s markets
or industries.
A) Material culture
B) Popular culture
C) Trash culture
D) Vernacular culture
Which of the following is a major driver of foreign direct investment?
A) vertical integration
B) horizontal integration
C) globalization
D) cultural diversity
The common market between Costa Rica, El Salvador, Guatemala, Honduras, and
Nicaragua is referred to as the ________.
A) Latin American Integration Association
B) Central American Common Market
C) Andean Community
D) Southern Common Market
The practice of exchanging rings at weddings, which was initially a pagan ritual, is now
followed by most people across the world. Which of the following does this illustrate?
A) cultural literacy
B) cultural encoding
C) cultural diffusion
D) cultural lag
Organic growth refers to an organization’s corporate strategy that relies on growth
________.
A) through mergers and acquisitions
B) based on strategic alliances
C) generated internally
D) achieved from joint ventures
The U.S. legal system is largely based on ________.
A) common law
B) social law
C) civil law
D) theocratic law
In today’s world, the Andean Community is best described as an incomplete ________.
A) free-trade area
B) customs union
C) economic union
D) political union
________ teams are self-managed teams that help reduce waste in the production
processes of many manufacturing companies.
A) Cross-functional
B) Quality-improvement
C) Interdependent
D) Virtual
Alec is an American working for a software company in Texas. He has been assigned to
work on a project in China for a year. He would be considered as a(n) ________ in
China.
A) domicile resident
B) expatriate
C) host-country national
D) third-country national