Horizontal integration is seeking ownership or increased control over competitors.
Policies refer to specific guidelines, methods, procedures, rules, forms, and
administrative practices established to support and encourage work toward stated goals.
The rational change strategy is one that presents information to convince people of the
need for change.
There are four basic types of diversification: concentric, conglomerate, forward, and
backward.
Laser eye surgery would be considered a substitute product for eyeglasses and contact
lenses.
Corporate intelligence can be defined as a systematic and ethical process for gathering
and analyzing information about the competition’s activities and general business trends
to further a business’ own goals.
A low-cost focus strategy can be especially attractive when the target market niche is
small.
Consumer spending rebounded nicely in 2011 from 2010.
Resistance to change can be considered the single greatest threat to successful strategy
implementation.
Shifts in the nature and location of production systems, especially to China and India,
are reducing the response time to changing market conditions.
Editorial content and advertising content are increasingly being mixed on blogs.
A low-cost focus strategy offers products or services to a small range of customers at
the lowest price available on the market.
The nonprofit sector is America’s largest employer.