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A community shopping center will typically offer general merchandise and convenience
goods.
Loyalty programs are generally considered joint-sponsored promotions.
A local retailer offers T-shirts at three price levels. Consumers can pay $6.99, $14.99, or
$27.99 for the shirts. This pricing strategy is called price lining.
A strategy is a carefully designed plan for achieving the retailer's goals and objectives.
Active information gathering occurs only when a consumer defines a specific attribute
set of a store and product characteristics.
The Macy's Thanksgiving Day Parade is an example of the publicity component of
promotion
A retailer's credit customers tend to be more loyal to the retailer than the retailer's cash
customers.
Your boss, the owner of a local apparel retailer, has asked you to select an appropriate
media to use for her advertising campaign. Explain the media alternatives available for
her retail store, including the advantages and disadvantages of each. What three goals
should your creative retail ad campaign accomplish?
