The most dramatic new market-segmentation strategy is the targeting of regional tastes.
A new trend with regard to advertising products or services on the Internet is to base
advertising rates solely on sales rates.
Sustainability refers to the extent that an organization’s operations and actions protect,
mend, and preserve rather than harm or destroy the natural environment.
Strategists should try to cover all bases by planning for all possible contingencies.
One positive feature of QSPM is that it does not require intuitive judgments and
educated assumptions.
The RBV theory asserts that it is advantageous for a firm to pursue a strategy that is not
currently being implemented by any competing firm.
During the 2011 Super Bowl, a 30-second advertisement cost between $2.8 and $3
million.
Whenever new firms can easily enter a particular industry, the intensity of
competitiveness among firms tends to
A) stay the same.
B) increase.
C) decrease.
D) neutralize.
E) fluctuate.
In the BCG Matrix, when a division of an organization has a high relative market share
and is in a fast-growing industry, it is called a
A) Star.
B) Cash Cow.
C) Cat.
D) Question Mark.
E) Dog.
In the SPACE analysis, what does a (+6, +3) strategy profile portray?
A) A strong industry position
B) An unstable environment
C) A stable environment
D) A weak industry position
E) A weak financial position
In Europe it is generally true that the farther ________ on the continent, the more
participatory the management style.
A) south
B) east
C) west
D) north
E) southeast
Effective and carefully planned mission statements
A) require major changes every few months.
B) require major changes every few quarters.
C) require major revision every few years.
D) become ineffective in the first year.
E) stand the test of time.
What becomes a more attractive financing technique when cost of capital is high?
A) Stock issuance
B) Debt
C) Cost cutting
D) Borrowing
E) Staying privately owned
What is the most complex form of organizational structure?
A) Divisional
B) SBU
C) Matrix
D) Functional
E) Geographic
________ become(s) ________ only when evaluated, filtered, condensed, analyzed, and
organized for a specific purpose, problem, individual, or time.
A) Information; data
B) Information; material
C) Data; information
D) Data; competitive advantages
E) Competitive advantages; material
Which of the following statements is NOT true?
A) Open-mindedness is an important guideline for effective strategic management.
B) Strategic management must become a self-perpetuating bureaucratic mechanism.
C) No organization has unlimited resources.
D) Strategic decisions require trade-offs.
E) Strategic management must be a self-reflective learning process.
Strategy analysis and choice largely involves making ________ decisions based on
________ information.
A) long-term; short-term
B) subjective; objective
C) short-term; long-term
D) subjective; short-term
E) objective; subjective
The fact that Apple has no manufacturing facilities of its own
A) has caused it to build up massive debt on its balance sheet.
B) has enabled it to remain financially lean with virtually no long-term debt.
C) has been problematic for Apple in terms of debt.
D) illustrates that having more fixed assets than rival firms can provide major
competitive advantages in a global recession.
E) means that it is in the same position as Sony.
Which of the following is NOT a major approach to R&D?
A) To be a pioneer
B) To be an innovative imitator
C) To be a low-cost producer by mass-producing products similar to but less expensive
than products recently introduced
D) To be a liquidator
E) All of the above are major approaches to R&D.
All of the following are basic duties of management EXCEPT
A) staffing
B) planning
C) consolidating
D) organizing
E) motivating
________ has 18 buildings in California alone powered only by solar energy.
A) Wal-Mart
B) Home Depot
C) Starbucks
D) Target
E) Family Dollar Stores
The act of strengthening employees’ sense of effectiveness by encouraging and
rewarding them for participating in decision-making and exercising initiative and
imagination is referred to as
A) authoritarianism.
B) proaction.
C) empowerment.
D) transformation.
E) delegation.
The BCG Matrix is designed specifically to enhance which type of firm’s efforts to
formulate strategies?
A) Companies with more than one division
B) Large companies
C) Companies with annual sales greater than $1 million
D) Companies with annual sales of less than $1 million
E) All companies
Which of these involves comparing a firm against the best firms in the industry on a
wide variety of performance-related criteria?
A) Restructuring
B) Process redesign
C) Reengineering
D) Delayering
E) Benchmarking