The critical success factors in a Competitive Profile Matrix are often the same as those
in an EFE Matrix.
In multidivisional organizations, each division should develop a mission statement
consistent with and supportive of the corporate mission.
According to the Grand Strategy Matrix, when a Quadrant I firm is too heavily
committed to a single product, then related diversification may reduce the risks
associated with a narrow product line.
Taking corrective actions does not necessarily mean that existing strategies will be
abandoned, or even that new strategies must be formulated.
There are seven basic functions of marketing: customer analysis, selling
products/services, product and service planning, pricing, distribution, marketing
research, and opportunity analysis.