A retailer can best implement a consumer’s right to be informed by _____.
a. providing a money-back guarantee on all goods and services
b. utilizing per-unit pricing
c. monitoring store waiting lines
d. installing automatic teller machines
Which of the following is not a structural arrangement involving retail franchisees?
a. manufacturer-retailer
b. vertical marketing system
c. service sponsor-retailer
d. wholesaler-retailer
Internal personnel whose primary responsibility is the retail audit are _____.
a. consultants
b. company department managers
c. outside auditors
d. company audit specialists
A property owner is freed from management of a facility in a _____.
a. net lease
b. graduated lease
c. maintenance-increase-recoupment provision
d. percentage lease
Constant payments are required each period in a lease’s term in a _____ lease.
a. graduated
b. percentage
c. straight
d. net
A parasite cannot survive in what type of store location?
a. isolated store
b. central business district
c. string
d. regional shopping center
A retailer can reinforce its competitive advantage by providing _____ services.
a. augmented customer
b. basic
c. ancillary customer
d. expected customer
If retailers did not perform the sorting process, _____.
a. final consumers would have to visit multiple manufacturers to purchase their needs
b. final consumers would be more powerful in the channel of distribution
c. distribution channels would be more likely to be vertically integrated
d. manufacturers would have improved cash flow
Which statement concerning retailing is correct?
a. Retailing activities cannot be performed by wholesalers.
b. It is the last stage in the distribution process.
c. All retail activities are store-based.
d. A lawyer purchasing stationery for use in his/her office is an example of retailing.
An area’s economic base refers to its _____.
a. population characteristics
b. GDP
c. sources of employment
d. population size
Vertical price fixing strategies are _____.
a. illegal per se
b. subject to the rule of reason
c. subject to state legislation
d. confined to goods of “like quality”
A furniture retailer has a beginning-of-year inventory (at cost) of $400,000; ending
inventory (at cost) is $270,000. Yearly purchases are $700,000 and transportation
charges equal $5,700. The retailer’s merchandise available for sale during the year is
_____.
a. $570,000
b. $575,700
c. $735,700
d. $1,105,700
A retailer can most effectively track consumer purchases through _____.
a. a consumer loyalty program
b. want books
c. panel data
d. want slips
Channel control is greatest for manufacturers/service sponsors in _____.
a. a fully integrated marketing system
b. business format franchising
c. product/trademark franchising
d. an independent marketing system
A listing and sequencing of interrelated tasks that must be performed by several retail
personnel to assure that a retail service is efficiently and effectively performed is an
important part of a(n) _____.
a. operations blueprint
b. job standardization analysis
c. workload forecast
d. cross-training analysis
The last stage of the hierarchy of effects is most likely to utilize _____ advertisements.
a. competitive
b. active
c. latent
d. pioneer