________ tend to occupy the highest social layer in industrialized countries.
A) Teachers
B) Scientists
C) Medical doctors
D) Business leaders
The Council of the European Union is the ________ body of the European Union.
A) legislative
B) executive
C) judicial
D) monitoring
If the income-elasticity coefficient for coffee is 0.5, the demand for coffee will
________.
A) decrease 0.5 percent for every 1.0 percent increase in income
B) increase 1.0 percent for every 5.0 percent increase in income
C) increase 0.5 percent for every 1.0 percent increase in income
D) decrease 0.5 percent for every 0.5 percent increase in income
________ decision making occurs at a high organizational level in one location, such as
an organization’s headquarters.
A) Centralized
B) Facilitative
C) Participative
D) Consultative
Which of the following is an advantage of conducting business in totalitarian nations?
A) International companies are less likely to face local political opposition to their
activities.
B) Government deals are always straightforward and transparent.
C) Laws regarding the resolution of contractual disputes are clearly defined.
D) International companies run no risk of their public image being tarnished.
Which of the following reflects the correct sequence of the marketing communication
process?
A) promotional message; encoding; decoding; feedback
B) encoding; promotional message; decoding; feedback
C) promotional message; decoding; feedback; encoding
D) encoding; decoding; promotional message; feedback
Scenario: Blickinstock at the Crossroads
Auto parts supplier, Blickinstock Ltd., would like to expand its presence in Latin
America. To that end, Blickinstock is trying to decide whether to purchase an existing
company in a remote region of Argentina or build its own subsidiary. Keith Moon,
Blickinstock’s vice president of global business development, will be making a
presentation to the board outlining the company’s options. The soaring cost of
developing subsequent stages of technology has led multinationals to engage in
cross-border alliances and acquisitions.
The ________ was an agreement among the G7 nations that the dollar was
appropriately valued and that they would intervene in currency markets to maintain its
current market value.
A) Bretton Woods Agreement
B) Smithsonian Agreement
C) Plaza Accord
D) Louvre Accord
When a U.S. subsidiary in another country remits profits back to its parent company in
the U.S., the receipt of profits is recorded in the ________.
A) income receipts account and given a plus sign
B) income receipts account and given a minus sign
C) income payments account and given a plus sign
D) income payments account and given a minus sign
Which of the following features is TeleToys least likely to use in order to create a
perception of having unique products?
A) brand image
B) reputation for quality
C) product design
D) low cost
A ________ strategy is best suited for the promotion of industrial products because
potential buyers usually need to be informed about a product’s special features before
purchase.
A) push
B) pull
C) stability
D) differentiation
The focus of factor proportions theory is on the ________.
A) productivity of the production process
B) cost-effectiveness of the production process
C) use of depleting production factors
D) use of expensive production factors
Which of the following terms is also used to refer to communism?
A) tribal totalitarianism
B) right-wing totalitarianism
C) left-wing totalitarianism
D) civil totalitarianism
The centralization of production facilities is a typical policy for companies that pursue
________.
A) horizontal integration
B) product differentiation
C) a global strategy
D) a multinational strategy
Product liability laws are those which ________.
A) provide consumers with a wide variety of products at fair prices
B) add value to a product throughout its production and distribution
C) protect people from defective products
D) define the taxation on locally manufactured products
The market in which currencies are bought and sold and their prices determined is
called the ________.
A) Eurocurrency market
B) international capital market
C) international bond market
D) foreign exchange market
Which of the following is an income-elastic product?
A) food
B) utilities
C) jewelry
D) beverages
Which of the following statements is true of export financing?
A) Small businesses that have just started to export are financially stable and seldom
require financing from government agencies.
B) The Ex-Im Bank finances the export activities of companies all over the world.
C) Governments usually offer loans to exporters with above-market interest rates.
D) Governments may promote exports by offering loan guarantees.