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Retailers need only to pay close attention to the behavior of consumers and not worry
about other environmental factors.
Institutional advertising is an attempt by the retailer to gain long-term benefits by
selling the store itself rather than the merchandise in it.
If the ending book value inventory is greater than the ending physical inventory, a
overage has occurred.
A retailer purchases a building next door for possible expansion; in the meantime, the
retailer rents the store to others. The rent the retailer collects would be considered other
income and expenses.
When retailers use education to segment the marketplace, they often over look millions
of Americans over age 25 who have some college experience but no degree.
