New markets are often created when managers ________.
A)export ideas from their competitors
B)focus on strategic convergence
C)eliminate some nonessential features that industry incumbents take for granted
D)react defensively to counteract the force of new entrants
The value-chain activities that bring carbonated beverages to market are centered on
four functions that include production, marketing, packaging, and ________.
A)distribution
B)manufacturing
C)selling
D)bottling
In the mature phase of the industry life cycle, ________.
A)the market expands beyond the niche
B)there is a proliferation of products served