You are a truck farmer and bring produce to a farmers market every Wednesday. You
have found that on a typical day, five other farmers bring their produce to market. Years
of experience have taught you that you make the most money by pricing your produce
at 1.15 times your marginal cost. What is your elasticity of demand in this Cournot
oligopoly? What is the market elasticity of demand?
You are the manager of Door-to-Door Vacuum Cleaners, Inc. Each salesperson is paid a
base salary plus a percentage of the revenues she or he generates. In addition, each
salesperson drives his or her car to and from each sales call and is reimbursed $0.40 per
mile driven. On average, each salesperson drives about 150 miles per day and 240 days
per year. As manager of Door-to-Door, how might you restructure the compensation of
your sales force to enhance your profits? Are there any potential disadvantages of your
plan? Explain.
You are the manager of a firm that has just created a new and improved version of a
product you know to be superior to every other product on the market. To signal your
quality, you have instructed your marketing department to change the label of your
firms product to include the phrase, “New and Improved.” Based on this information,
do you think it is prudent to contact your production department and instruct them to
significantly expand capacity? Explain.