The pattern of actions and business approaches that would NOT define a company’s
strategy include actions to:
A. strengthen market standing and competitiveness by acquiring or merging with other
companies.
B. strengthen competitiveness via strategic coalitions and partnerships.
C. upgrade competitively important resources and capabilities.
D. gain sales and market share with lower prices despite increased costs.
E. strengthen the firm’s bargaining position with suppliers and distributors.
The strength of the beliefs underlying the moral case for an ethical strategy relates to all
EXCEPT which of the following?
A. It begins with managers who themselves have strong character (for example, who
are honest, have integrity, and truly care about how they conduct a company’s business).
B. It starts with managers who walk the talk in displaying the company’s stated values.
C. It involves managers with high ethical principles and standards who are advocates of
a corporate code of ethics and strong ethics compliance and are genuinely committed.
D. It starts with managers who understand there is a big difference between adopting
values statements superficially and truly accepting a company’s actual strategy and
business conduct.
E. It starts with mangers that involve themselves in creating strategies based on risks
and loss of reputation that implementing an unethical strategy can cost.