Justin M. Brown, the operations manager at Vernon Manufacturing Company,
formulated a strategy to motivate the firm’s employees. Justin addressed employee’s
dissatisfaction by increasing their salary and incentives; he employed several industrial
counsellors to help employees deal with work-related stress, and improved the health
insurance plan provided to employees. He also motivated employees by providing
greater opportunity for advancement; recognizing employees who perform well; and
giving employees greater responsibility to foster a sense of achievement in them.
Justin’s measures are based on which of the following approaches?
A) McClelland’s three needs theory
B) Theory X
C) Theory Y
D) Herzberg’s two-factor theory
E) scientific management