Historical comparisons provide information to managers about changes in the
competitive position of a firm. Historical comparisons often are misleading
_____________.
A. if the overall strategy of the firm is the same
B. if the firm shows constant growth
C. in periods of recession or economic boom
D. if the firm’s stock is publicly traded
In order to realize the strongest competitive advantage, firms engaged in worldwide
competition must ___________.
A. require that all of their various business units follow the same strategy regardless of
location
B. ensure that all business units follow a strategy strictly tailored to their respective
locations
C. pursue a strategy that combines the uniformity of a global strategy and the specificity
of a multidomestic strategy in order to achieve optimal results
D. attempt to use the strategy that was most successful in their home country