47) Which of the following must be practiced to avoid blunders in international
marketing?
a. Encourage ethnocentrism
b. Encourage the pushy salesman approach
c. Be susceptible to nationalistic feelings of local consumers, employees, and
governments
d. Save back-translation cost
48) Which combination of resource similarity and market commonality results in the
least intense competition?
a. High resource similarity, low market commonality
b. Low resource similarity, high market commonality
c. Low resource similarity, low market commonality
d. High resource similarity, high market commonality
49) Which is the best-case scenario for an equity-based alliance?
a. High tacitness and high importance to direct organizational monitoring and control
b. Low potential as real options and low influence of formal institutions
c. High tacitness and low influence of formal institutions
d. Low tacitness and high importance to direct organizational monitoring and control
50) The distinction between _____ is what defines an MNE from a firm that merely
exports or imports.
a. direct and indirect exports
b. licensing and franchising
c. small- and large-scale of entry
d. equity and non-equity modes of entry