Legal protection is granted to computer programs in what form?
a. patent
b. trademark
c. copyright
d. service mark
The text of a patent application is known as the
a. specification.
b. particulars.
c. concept.
d. value.
Competitive analysis, advertising plan, and pricing policy are all part of the
a. research, design, and development segment.
b. marketing segment.
c. milestone schedule segment.
d. financial plan segment.
More established ventures will use a sales forecast model where the estimation of
current sales will increase a certain percentage over the prior period’s sales. This
percentage is based upon
a. newly established sales only.
b. an inventory analysis.
c. a trend line analysis.
d. past experience.
Which evaluation method enables an entrepreneur to judge the potential of the
business?
a. the entrepreneurial analysis method
b. the venture analysis method
c. the profile analysis
d. the net out-of-pocket cost method
Which of the following is a characteristic of creative people?
a. bright but not necessarily brilliant
b. poor image of themselves
c. rigid and dogmatic
d. unmotivated by challenging problems
Shifts in consumer tastes and attitudes are an example of
a. a infeasible opportunity.
b. industry and market changes.
c. the fickle consumer.
d. problems for the entrepreneur.
Entrepreneurship has become synonymous or closely linked with:
a. failure
b. socialism and monopolies
c. multimillion dollar enterprises
d. free enterprise and capitalism
The resources of the organization are irrelevant to the ability of the corporate
entrepreneur to implement an idea.
Which of the following is not a step in developing a succession strategy?
a. identifying successor qualities
b. carrying out the succession plan
c. undertaking forcing events
d. understanding contextual aspects
One reason why corporate entrepreneurship has done so well is that it allows
organizations to
a. increase salaries.
b. fire the dead wood.
c. encourage high risk taking.
d. tap the innovative talents of their people.
The Oakland Scavenger Company case resulted in
a. a favorable ruling by the court for the plaintiffs.
b. a favorable ruling by the court for the defendants.
c. an out-of-court settlement.
d. an appeal to the U.S. Supreme Court.
An analysis of the competition should look for ______.
a. opportunities.
b. weaknesses.
c. unscrupulous practices.
d. None of the above
Which of the following is not a question in the corporate entrepreneurial planning
process?
a. does the firm encourage and reward entrepreneurs?
b. do employees frequently require permission?
c. does the firm direct resources toward entrepreneurship?
d. has the firm met government regulations for innovation?
Successful entrepreneurs are able to identify and implement
a. those ideas that are workable and that they have the skills to implement.
b. those ideas that will make money.
c. those ideas that are least feasible.
d. those ideas that will win instant approval from customers.
Which of the following statements about the marketing skills of great entrepreneurs is
true?
a. They demonstrate persistence in their strategies.
b. They have no fears.
c. They are inattentive to details, focusing continually on the big picture.
d. They have clear visions of what they want to achieve next.
Products that consumers will take time to examine carefully and compare for quality
and price are
a. convenience goods
b. shopping goods
c. specialty goods
d. generic goods
For a manufacturing firm, the production budget represents
a. the number of units that must be produced to break even.
b. the number of units that must be produced to achieve the desired profit level.
c. the number of units that must be produced in order to meet the sales forecast.
d. the number of units that must be produced to cover R & D costs.
To effectively pursue a patent violation, experts recommend that the entrepreneur
a. handle all matters personally.
b. prepare a realistic budget for infringement.
c. fill out a preprinted form obtained from a patent office.
d. sue as quickly as possible.
Which of the following factors would not be considered a key dimension that shapes
the strategic management activities of a growing firm?
a. speed of decision making
b. internal political problems
c. environmental uncertainty
d. lack of knowledge
Which of the following schools of thought is not a micro view school of thought?
a. the entrepreneurial trait school of thought
b. the venture opportunity school of thought
c. the displacement school of thought
d. the inherited business school of thought
Break-even analysis is a technique commonly used to assess the
a. rate of return on investment.
b. expected product profitability.
c. net present value.
d. total costs.
Which of the following may be the greatest risk to the well-being of the entrepreneur?
a. social risk
b. financial risk
c. psychic risk
d. family risk
Does strategic planning pay off?
How should an entrepreneur prepare to present his or her business plan?
Loss of ownership control is often attributable to one of the Four Ds: disability, death,
dissolution, and debtorship.
One of the indicators of the failure to anticipate roadblocks is a lack of priorities.
What are three critical factors in a new venture assessment?
Social media marketing is the application of online collaborative media for marketing
purposes.
The principles of innovation are largely focused on profit maximization.