Which of the following is MOST likely to qualify as a driving force?
A. Increases in price-cutting by rival sellers and the launch of major new advertising
campaigns by one or more rivals
B. Successful introduction of innovative new products or new ways to market products
C. An increase in the prices of substitute products
D. Decisions on the part of industry’s three biggest competitors not to pursue a strategy
of striving to be the industry’s low-cost leader
E. Decisions by one or more outsiders not to attempt to enter the industry
A differentiation-based competitive advantage:
A. nearly always is attached to the quality and service aspects of a company’s product
offering.
B. usually is the result of highly effective marketing and advertising to enhance the
brand, raise awareness, and build consistent customer experience.
C. requires developing at least one distinctive competence that buyers consider
valuable.
D. hinges on a company’s success in developing top-of-the-line product features that
will command the highest price premium in the industry.
E. often hinges on incorporating features that raise the performance of the product or
lower the buyer’s overall costs of using the company’s product, or enhances buyer
satisfaction in intangible or noneconomic ways, or delivers value to customers by
differentiating on the basis of competencies and capabilities that rivals can’t match.