________ involves ads with graphical content served up on web pages based on some
knowledge of an individual’s interests or behaviors.
A) Targeted display advertising
B) Infomercials
C) Institutional advertising
D) Guerrilla advertising
E) Product placement
Unlike surveys, focus groups ________.
A) require knowledge of statistical techniques
B) are not designed to collect statistics that represent a larger group
C) fail to uncover issues that might require further study
D) are not used to probe deeper into issues
E) study people in their daily lives to learn about their needs, wants, and behaviors in
real-life settings
A research technique that measures the brain activity of customers while they are
viewing or interacting with your company’s products or brands is known as ________.
A) neuromarketing studies
B) experiments
C) psychoanalysis
D) transactional analysis
E) focus groups
Which of the following is a major difference between a line view and a circular view?
A) Multiple activities are considered in a series view, unlike a circular view.
B) A line view has multiple activities, unlike a circular view.
C) A circular view includes feedback, unlike a line view.
D) A circular view shows multiple activities, unlike a line view.
E) Multiple activities are considered in a circular view, unlike a serial view.
WNIC, a publishing firm, allows its employees to choose their own work hours as long
as they work for 8 hours every day. This is an example of ________.
A) job sharing
B) succession planning
C) telecommuting
D) flextime
E) diversity initiatives
Micromarketing differs from undifferentiated marketing in that micromarketing
________.
A) ignores differences among buyers
B) focuses on only a single market segment
C) has one marketing mix for the entire market
D) sells a variety of products to several target customer groups
E) targets a single location or even a single customer
James wants to buy some shares of JE Electricals. He instructs the broker to buy 1000
shares at the best possible price immediately. This is an example of a(n) ________.
A) market order
B) control order
C) limit order
D) stop order
E) bounded order
An HR specialist is most likely to be responsible for which of the following activities?
A) motivate and train diverse workforces
B) production engineering
C) design, implement, and maintain information systems
D) lodge the annual tax returns for the company
E) verify the financial reports of public companies
Nelly Kaszton is the manager of a team of financial analysts at M&A Analytics, a
Chicago-based firm that offers software, advisory services and research facilities for
financial risk management. The firm uses management by objectives technique to
motivate employees to higher performance. As a part of the management by objectives
(MBO) technique, Nelly Kaszton is most likely to implement which of the following
actions?
A) Nelly discourages people she supervises from focusing on goals, as she believes that
it will lead to unhealthy competition.
B) Nelly creates an action plan aimed at achieving department, and project-related
goals, while ignoring the personal goals and objectives of the people she supervises.
C) Nelly focuses on the individual needs and goals of the people she supervises, while
ignoring the departmental and project-related objectives.
D) Nelly collaborates with the people she supervises to set specific individual goals that
mesh with the larger goals of M&A Analytics.
E) Nelly gives employees full freedom to set their own goal, without supervision, as
MBO techniques state that employees are naturally committed to certain goals.
________ is the term used to describe the difference between revenue and expenses.
A) Revenue
B) Interest
C) Sales
D) Owner’s equity
E) Profit
________ refers to a market coverage strategy that tries to place a product in as many
outlets as possible.
A) Intensive distribution
B) Selective distribution
C) Exclusive distribution
D) Disintermediation
E) Strategic sourcing
Communication efforts directed at consumers while they are in the retail setting are
referred to as ________.
A) stealth marketing
B) shopper marketing
C) disintermediation
D) breaking bulk
E) cause-related marketing
The profit earned or loss incurred by a firm, determined by subtracting expenses from
revenues, is referred to as the ________.
A) working capital
B) current asset
C) net income
D) net sales
E) gross income
A company has the following assets: (1) Fixed assets worth $30,000 and (2)
investments worth $6,000. The company’s total liabilities amount to $25,000. What is
the owner’s equity of the company?
A) $24,000
B) $36,000
C) $5000
D) $30,000
E) $11,000
Chicago Cinema Museum houses a unique collection of artifacts, memorabilia, and
equipment that preserves the history and grandeur of cinema. It is funded by the
government of the United States. The museum administrators apply many of the
business-management principles to operate efficiently and effectively. The museum is
most likely to be a ________.
A) business intermediary
B) nonprofit organization
C) service business
D) government-owned corporation
E) goods-producing business
A vertical merger occurs when ________.
A) a merger expands the geographic range of markets that it can serve
B) different stages or levels of the same industry unite
C) different companies at the same stage or level unite
D) a merger expands the mix of goods and services available for sale
E) two companies from unrelated industries unite to become a single company
Leading up to the market meltdown of 2008, investors that purchased mortgage-backed
securities (MBSs) also bought ________ to transfer the risk of those securities to
someone else, in case those MBSs failed.
A) adjustable-rate mortgages
B) credit-default swaps
C) loan-to-value notes
D) asset-backed equivalents
E) debt-security derivatives
Robex Retail is a retail chain that has more than 390 stores in the United States. The
directors of the company decide to launch operations in Italy to increase the company’s
market reach. Many of the shareholders think that this decision is not appropriate in
light of the economic slowdown in Europe. A group of shareholders unites to pressure
the board of directors to change their decision. This is an example of ________.
A) shareholder protection
B) shareholder activism
C) hostile takeover
D) corporate governance
E) shareholder resolution
Which of the following is TRUE about the Wagner Act?
A) It prohibits employers from interfering in union activities.
B) It gives the president the authority to impose injunctions against strikes.
C) It gives individual employees the right to choose not to join a union.
D) It prohibits employers from hiring illegal immigrants.
E) It sets strict guidelines for child labor.
Which of the following statements is TRUE about management by objectives?
A) It suggests that employee satisfaction depends on the perceived ratio of inputs to
outputs.
B) It has not been validated by experimental research.
C) It reduces employee involvement in goal setting and decision making.
D) It reduces employee stress by removing specific goals and targets.
E) It ensures that employee’s activities are directly linked to achieving the
organization’s long-term goals.
What are the alternative work arrangements that a company can use to better
accommodate the needs of employees?
Do you think middle managers are essential to organizations? Explain your answer.
Select a company of your choice and create a systems model for the company. Create
the model by identifying various systems and by representing the company itself as a
large system that receives inputs and provides outputs. Clearly mention the
transformation processes in your model.
From the perspective of the franchisee, list 3 advantages and 3 disadvantages of buying
a franchise.
What are foreclosures? When do such situations occur?
Differentiate between structural and cyclical unemployment.