which of the following is a disadvantage of the localization strategy?
a.decrease in the value of the product in the local market
b.duplication of functions
c.inability to accommodate varying tastes and preferences in different markets
d.reduced customization
Those in favor of floating exchange rate claim that ____.
A.uncertainty in monetary markets dampens the growth of international trade
B.inflation is beneficial to a country if it is controlled closely
C.trade imbalances can be adjusted by using floating exchange rates
D.governments can have rigid control over monetary markets by using floating rates
sony was a pioneer in the portable music market segment. sonys walkman was an
innovative product which created a new category altogether and made sony a
technological leader. this gave the company an edge over other consumer electronics
brands that introduced portable music players for a very long time. in this example,
sony had the:
a.vertical integration advantage
b.purchasing power parity advantage
c.free-rider advantage
d.first-mover advantage
when a firm has a strategic goal of pursuing a low-cost strategy on a worldwide scale,
the firm should follow a(n) _____ strategy.
a.global standardization
b.localization
c.international
d.customization