Assessments of how a diversified company’s subsidiaries compare in competitive
strength should be based on such factors as:
A. vulnerability to seasonal and cyclical downturns, vulnerability to driving forces, and
vulnerability to fluctuating interest rates and exchange rates.
B. relative market share, the ability to match or beat rivals on key product attributes,
brand image and reputation, costs relative to competitors, and the ability to benefit from
strategic fits with sister businesses.
C. the appeal of its strategy, the relative number of competitive capabilities, the number
of products in each business’s product line, which businesses have the highest/lowest
market shares, and which businesses earn the highest/lowest profits before taxes.
D. the ability to hurdle barriers to entry, value chain attractiveness, and business risk.
E. cost reduction potential, customer satisfaction potential, and comparisons of annual
cash flows from operations.
The two approaches that can make the process of uncovering and identifying a firm’s
capabilities more systematic are: