Name:
Class:
Date:
True / False
1. Implementing SEO techniques increases the likelihood that people searching on a query relevant to your website will be
presented with a link to your website.
a.
True
b.
False
True
1
406
2. The HTML elements you choose when building a web page do not add semantic data.
a.
True
b.
False
False
1
406
3. Search engines consider links to your site from other websites to evaluate your site’s content and popularity.
a.
True
b.
False
True
1
407
4. div elements play an important role in indexing, so you should pay special attention to them in your web documents.
a.
True
b.
False
False
1
408
5. Search engines rely on the text of description meta elements to decide which queries match a page.
a.
True
b.
False
False
1
410
6. Anyone can define and use a custom vocabulary for microdata.
a.
True
b.
False
True
1
412
Name:
Class:
Date:
7. Microdata enables you to add semantic information to specific web page elements.
a.
True
b.
False
True
1
412
8. The string that identifies a schema is similar to a URL but does not necessarily reference an actual web document.
a.
True
b.
False
True
1
412
9. Sitemaps for both large and small websites are generally plain text files.
a.
True
b.
False
False
1
414
10. You can rely on a robots.txt file to keep a document on your web server hidden.
a.
True
b.
False
False
1
416
Modified True / False
11. Search engines combine many factors to decide the priority of search results into a set of instructions known as an
element. _________________________
True
1
406
12. Elements such as the title element play unique roles in results for some search engines.
_________________________
True
1
13. You can add a summary of your page content by creating a new meta element with the value viewport for
the name attribute._________________________
Name:
Class:
Date:
14. Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which
contains the actual value. _________________________
15. HTML supports a syntax known as metadata that enables you to add semantic information to specific web page
elements._________________________
16. Sitemap files for large or complex websites are generally written in XML. _________________________
17. A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines.
_________________________
18. By convention, bots look for a file named searchengine.txt in the root directory of a website for instructions on any
files or folders to exclude from indexing. _________________________
19. After specifying a group of files to exclude from indexing, you can create one or more Allow entries to specify files
that should be indexed. _________________________
20. Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your
pages are ready for search engine indexing. _________________________
Name:
Class:
Date:
Multiple Choice
21. One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in
the list of search results returned for relevant queries.
a.
ads
b.
bots
c.
algorithms
d.
crawlers
1
406
22. Including high-quality content can improve your website’s __________.
a.
search rank
b.
microdata
c.
schema
d.
sitemap
1
406
23. Search engines can use ____ to present and format relevant web page content in search results.
a.
macrodata
b.
search rank
c.
microdata
d.
bots
1
406
24. Creating a(n) __________ element specific to a web page avoids a generic heading in the search result.
a.
h1
b.
header
c.
title
d.
h2
1
407
25. Adding a page _________ enables a search result to display a concise page summary, rather than simply a random
passage from the web page.
a.
title
b.
description
c.
header
d.
footer
b
1
407
26. Making even small adjustments to the __________ you’re presenting to users can improve the accuracy of search
engines when they index your pages.
a.
scripts
b.
content
c.
CSS
d.
URL
b
27. The title element, heading elements, img elements, and ____ text play important roles in indexing, so you should
pay special attention to them in your web documents.
a.
bulleted
b.
numbered
c.
linked
d.
table
1
408
28. Giving your images ____ names adds to the information that search engines can collect about your Web pages.
a.
short and descriptive
b.
long and descriptive
c.
short and abbreviated
d.
long and abbreviated
1
408
29. When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the
element.
a.
name
b.
content
c.
charset
d.
type
1
410
30. When creating a description meta element, the ____ attribute contains the actual value.
a.
name
b.
content
c.
charset
d.
type
b
1
410
31. __________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of
information.
a.
schemas
b.
vocabularies
c.
algorithms
d.
bots
b
1
412
32. The most widely supported microdata vocabulary is __________.
a.
schema.org
b.
microformats
c.
RDFa
d.
data-vocabulary.org
1
408
Name:
Class:
Date:
1
412
33. The string that identifies a schema is a(n) __________.
a.
URL
b.
URI
c.
algorithm
d.
crawler
b
1
412
34. The __________ attribute specifies the unique string that identifies the schema you’re using.
a.
itemtype
b.
itemscope
c.
itemschema
d.
schematype
1
412
35. The ____ attribute signifies that the vocabulary specified using a separate attribute applies to all descendent elements
of the element in which it is declared.
a.
itemtype
b.
itemschema
c.
itemscope
d.
schematype
1
412
36. For most web page elements, the microdata value is __________.
a.
the text an element contains
b.
the element name
c.
the alt text
d.
specified in a <meta> tag
1
412
37. The simplest version of a sitemap file contains only _______.
a.
text
b.
graphics
c.
tags
d.
CSS properties
1
414
38. When search engines index a site, then identify a sitemap file based on __________.
a.
its location on the web server where web documents are stored
b.
another text file that indicates the location of the sitemap file
c.
their records of the locations of files across the web
Name:
Class:
Date:
d.
a meta element in index.html that indicates the path
1
414
39. Search engines index web pages using programs known as bots or ____.
a.
viruses
b.
worms
c.
climbers
d.
crawlers
d
1
416
40. Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules
apply to.
a.
Target–agent
b.
Sender–agent
c.
User–agent
d.
Developer–agent
1
416
41. In a robots.txt file, the ____ wildcard indicates that all bots should respect the rule or rules that follow.
a.
*
b.
@
c.
#
d.
$
1
416
42. When viewing a web page with graphics disabled, __________ takes the place of each image.
a.
the image filename
b.
a black box
c.
alt text
d.
a button
1
418
43. People in charge of websites are known as __________.
a.
webmasters
b.
bots
c.
crawlers
d.
pilots
1
420
44. __________ is the dominant search engine in China.
a.
Baidu
b.
Yandex
c.
Google
d.
Yahoo!
Name:
Class:
Date:
1
420
45. Referring to the area labeled “1.” in the figure above, a more specific ____ element was created to avoid a generic
heading in the search result.
a.
name
b.
description
c.
content
d.
title
d
1
407
46. Referring to the area labeled “2.” in the figure above, adding a page ____ enables the search result to display a concise
page summary, rather than simply a random passage from the web page.
a.
name
b.
description
c.
content
d.
title
b
1
407
47. Referring to the area labeled “3.” in the figure above, incorporating ____ into web page elements allows search
engines to summarize information
a.
bots
b.
microdata
c.
algorithms
d.
sitemaps
b
1
407
Name:
Class:
Date:
48. Referring to the figure above, what happens when you click item a?
a.
The tool validates your code against the specified vocabulary.
b.
The tool validates your code against HTML standards.
c.
The tool validates your code against CSS standards.
d.
The tool fixes the syntax and spacing of your code.
49. Referring to the figure above, what does item b represent?
a.
Code generated by the tool
b.
Code you pasted into the tool
c.
The results of validation
d.
The CSS for your page
Name:
Class:
Date:
50. Referring to the figure above, item c indicates that __________.
a.
Your HTML code is valid.
b.
The microdata markup in your code is valid.
c.
Your CSS code is valid.
d.
Your search rank has increased.
51. Referring to the figure above, item d shows __________.
a.
the CSS properties and values from your code
b.
the microdata vocabulary properties and values from your code
c.
the field name values and user-entered data from a form
d.
the Google search result that most closely matches the code in item b
52. Referring to the figure above, the ____ attribute signifies that the schema applies to all descendent elements.
a.
itemtype
b.
itemprop
c.
itemscope
d.
footer
53. Referring to the figure above, the ________ value specifies the unique string that identifies the schema you‘re using.
a.
itemtype
b.
itemprop
c.
itemscope
d.
footer
Name:
Class:
Date:
Case-Based Critical Thinking Question
Tyler does not want parts of his website indexed, so he is creating a robots.txt file.
54. Tyler uses the code Disallow: / to instruct bots ____.
a.
not to index the entire website
b.
to index the entire website
c.
to index only the main directory
d.
to index the website at their own discretion
1
417
Critical Thinking
55. Tyler uses the code Disallow: /test to instruct bots to not index the test____.
a.
directory
b.
image
c.
site
d.
file
1
417
Critical Thinking
56. Tyler uses the code Disallow: /*.ppt$ to instruct bots to not index any files in the site with the extension ____.
a.
ppt$
b.
ppt
c.
*.ppt$
d.
None of the above.
b
1
417
Critical Thinking
Case-Based Critical Thinking Question
Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title,
heading, img, and linked text elements on her site.
57. Sandy rewrites her existing title element to be ____.
a.
short and descriptive
b.
the same as every other page on her site
c.
generic and long
d.
open to interpretation
1
1
412
Name:
Class:
Date:
58. Sandy adds heading elements, such as __________, to major subdivisions of her page.
a.
h1
b.
header
c.
title
d.
caption
1
409
Critical Thinking
59. When updating her img elements with SEO in mind, which of the following should Sandy AVOID?
a.
Giving image files short, descriptive names
b.
Supplying alternative text using the alt attribute
c.
Using the same image in more than one web page on the same website.
d.
Including text in images that’s not available elsewhere on the page.
d
1
409
Critical Thinking
60. Sandy has links throughout her site. From an SEO perspective, which of the following is considered good link text?
a.
Click
b.
Click here
c.
Enter
d.
Ask a question
d
1
409
Critical Thinking
Completion
61. The process of tailoring the structure and content of a web page with search engines in mind is known as search
engine ________________.
optimization
1
406
62. You can contribute to SEO by using HTML __________ elements to describe the types of content represented in your
web page.
semantic
1
406
63. You can add a page summary to a web page using the __________ element.
409
Critical Thinking
Name:
Class:
Date:
1
64. Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the
semantic value of specific types of information.
vocabularys
412
65. A(n) ________________ file is a file in a specific format that lists all the pages available to users in a website, and
may include information about web page content such as images or video.
sitemap
414
66. A(n) __________ file uses keywords such as User–agent and Disallow.
1
417
67. You can install a program such as the free, open-source Lynx browser, or an extension to another browser to let you
view only the __________ of a web page.
1
418
Matching
Match each term with the appropriate definition.
a.
The set of instructions combining the factors that search engines use to decide the priority of search results.
b.
A single group of terms and definitions related to a specific type of information.
c.
A file in a specific format that lists all the pages in a website.
d.
A set of terms and definitions that can be used to indicate the semantic value of a specific type of information.
e.
A program used by a search engine to index web pages.
REFERENCES:
406
412
414
416
68. schema
b
Name:
Class:
Date:
69. vocabulary
70. sitemap
71. algorithm
72. bot
73. Explain two steps you can take to increase the chances that search engines that are popular among your target
audience index your web pages accurately.
74. List at least 3 elements that you should pay attention to when creating indexable content. For one of these elements,
list one practice you should follow and one practice that you should avoid.
Name:
Class:
Date:
75. When optimizing your website for search engines, why is it helpful to review text-only versions of your web pages?
What are some ways you can translate your web page into a text-only version?