Name:
Class:
Date:
True / False
1. By using social media tools to embed content, you automatically link the content to its source and provide credit to its
author or creator.
a.
True
b.
False
True
1
380
2. The fact that a visitor has liked you using a Facebook Like button is hidden from the people in that visitor’s network.
a.
True
b.
False
False
1
382
3. Social media sites provide tools that developers can use to create widgets.
a.
True
b.
False
True
1
380
4. A hash tag begins with the hash or pound symbol (#).
a.
True
b.
False
True
1
394
5. In addition to making it easier for users to link to your website on social media, you can embed social media content
into your website.
a.
True
b.
False
True
1
386
6. To share a video on Facebook or Twitter, you must first upload the video to a dedicated video hosting site such as
YouTube.
a.
True
b.
False
False
Name:
Class:
Date:
7. While social networking sites allow users to share videos, they do not support sharing images such as photos.
a.
True
b.
False
False
1
390
8. Because Instagram is owned by Facebook, content hosted on Instagram cannot be shared on other social networks such
as Twitter.
a.
True
b.
False
False
1
390
9. Twitter supports widgets that display a regularly updated series of tweets on a web page.
a.
True
b.
False
True
392
10. A hash tag feed is especially useful for organizations that are promoting the use of a certain hash tag related to their
work.
a.
True
b.
False
True
1
394
Modified True / False
11. Facebook users can include a Like button on a web page, which visitors can click to automatically mark the content on
Facebook as something they like. _________________________
True
1
380
12. The Twitter Follow button provides a shortcut for a visitor to share a link to the current page with their
followers on Twitter._________________________
False – Tweet, tweet
1
1
388
Name:
Class:
Date:
13. A single post on Twitter is known as a chirp. _________________________
14. One of the most commonly used feed widgets is the Facebook Like button._________________________
15. After a user clicks a Twitter Follow button, future updates for the linked account are displayed in the visitor’s Twitter
feed._________________________
16. The HTML iframe element enables developers to embed content from another website while preserving formatting
and presentation that may look quite different from the surrounding web page._________________________
17. The most common way to find images on Instagram is to log into the Instagram app on a desktop device, search, and
mark a photo as a favorite._________________________
18. A Twitter hashtag feed shows tweets from a specific Twitter account._________________________
19. When creating a Twitter feed widget, you can control the dimensions by setting the height of the widget.
_________________________
20. Twitter was among the first of the social networks to popularize the inclusion of searchable codes known as hash tags
that allow users to find posts on a given topic. _________________________
Name:
Class:
Date:
21. Providing users, customers, and community members with methods for sharing online content and integrating their
own comments is at the heart of __________.
a.
online shopping
b.
ebooks
c.
social media
d.
mobile devices
1
380
22. Many social networking sites offer prewritten ____ code that enables users to provide easy access to their social
content from a web page.
a.
HTML
b.
JavaScript
c.
Either A or B.
d.
Neither A nor B.
1
380
23. The most commonly used __________ are simple buttons that include the logo of the social network and
text describing their function.
a.
widgets
b.
feeds
c.
tweets
d.
social networking sites
1
380
24. When content is __________ on another site, it is displayed with formatting that matches the host site and it includes
links back to the context in which it was originally posted.
a.
repurposed
b.
encrypted
c.
embedded
d.
optimized
1
25. A(n) __________ is a widget that shows a fixed number of recent posts to a given social media account or shows posts
that meet certain criteria.
a.
feed
b.
Like button
c.
social networking site
d.
code generator
1
380
26. You generate the code for a Facebook Like button by completing __________ on the Facebook website.
394
Multiple Choice
Name:
Class:
Date:
a.
HTML code
b.
form fields
c.
a marketing survey
d.
CSS code
b
1
382
27. When you create a Facebook Like button, you specify a(n) __________ that identifies the content to be liked.
a.
HTML element
b.
CSS property
c.
URL
d.
hash tag
1
382
28. When you add code to your website to display a Facebook Like button, what is the role of the code block that you
place immediately below the opening <body> tag?
a.
It makes Facebook.com scripts available on your site.
b.
It contains the code for the Like button.
c.
It adds Facebook.com CSS code to your page.
d.
It specifies the URL of the content to be liked.
1
383
29. Visitors to your website can click the Twitter __________ button to follow the linked account on their Twitter stream.
a.
Tweet
b.
Follow
c.
Like
d.
Feed
b
1
384
30. The Twitter __________ button provides a shortcut for a visitor to your website to share a link to the current
page with their followers on Twitter.
a.
Tweet
b.
Feed
c.
Like
d.
Follow
1
384
31. If you embed a Tweet on a page that already includes a Tweet button, why do you delete the script element that’s
part of the embedded tweet code?
a.
Twitter script elements are never needed.
b.
You only need the Twitter script element once per page.
c.
You can achieve the same effect with a bit of CSS code.
d.
It’s more efficient to manually download and link the JavaScript file.
Name:
Class:
Date:
b
1
386
32. Which of the following is a dedicated video hosting site?
a.
Facebook
b.
Twitter
c.
Instagram
d.
YouTube
d
1
388
33. Which of the following is a dedicated image hosting site?
a.
Instagram
b.
Facebook
c.
Twitter
d.
YouTube
1
390
34. The __________ attribute for the iframe element specifies the URL of the content to be displayed.
a.
src
b.
link
c.
alt
d.
url
1
388
35. Instagram is owned by which company?
a.
Twitter
b.
Facebook
c.
Google
d.
none of these
b
1
390
36. A Twitter __________ feed shows tweets from a specific Twitter account.
a.
hash tag
b.
index
c.
account
d.
tweet
1
392
37. Which of the following is a reason that an organization with an active Twitter presence might add a Twitter account
feed to its website?
a.
To keep the site fresh even when the page content itself does not change regularly.
b.
To integrate an individual tweet into the page.
c.
To display the most recent tweets containing a given hash tag.
Name:
Class:
Date:
d.
To display a list of the organization’s followers on Twitter.
1
394
38. Which of the following is a reason that an organization that is promoting the use of a certain hash tag might
incorporate a Twitter hash tag feed into its website?
a.
To integrate an individual tweet into the page.
b.
To display a list of the organization’s followers on Twitter.
c.
To display the most recent tweets containing a given hash tag.
d.
To integrate an individual image or video into the page.
1
394
39. When you visit twitter.com and log in, what does your main page display?
a.
a list of the names of all the Twitter accounts that you follow
b.
your most recent tweets
c.
the tweets from other Twitter accounts that you follow
d.
none of these
1
392
40. When you create a Twitter feed, the value in the Height box is your widget’s height in __________.
a.
percent
b.
ems
c.
pixels
d.
points
1
392
41. Which is the first character of a hash tag?
a.
!
b.
&
c.
#
d.
*
1
394
42. Why is it safe to ignore validation warnings about deprecated attributes that stem from widgets in a web page?
a.
They represent a bug in the validator itself.
b.
Validation is unimportant.
c.
The layout of your page does not rely on them.
d.
It is not safe to ignore these warnings.
1
Name:
Class:
Date:
Name:
Class:
Date:
43. Referring to the figure above, item a is a(n) __________.
a.
embedded tweet
b.
embedded video
c.
Facebook Like button
d.
Twitter Tweet button
44. Referring to the figure above, item b is a(n) __________.
a.
embedded tweet
b.
embedded Instagram image
c.
Facebook Like button
d.
Twitter Tweet button
Name:
Class:
Date:
45. Referring to the figure above, item c is a(n) __________.
a.
Facebook Like button
b.
Twitter feed
c.
embedded video
d.
embedded Instagram image
46. Referring to the figure above, item d is a(n) __________.
a.
embedded video
b.
Facebook Like button
c.
embedded Instagram image
d.
Twitter feed
47. Referring to the figure above, item e is a(n) __________.
a.
Facebook Like button
b.
embedded video
c.
embedded Tweet
d.
embedded Instagram image
Name:
Class:
Date:
48. Referring to the figure above, which item sets the default text of the tweet?
a.
a
b.
b
c.
c
d.
d
b
1
385
49. Referring to the figure above, which item represents code that you copy and paste into your HTML document?
a.
a
b.
b
c.
c
d.
d
1
385
50. Referring to the figure above, which item represents a preview of the button to be generated based on your selections?
a.
a
b.
b
c.
c
d.
d
c
1
385
51. Referring to the figure above, which item indicates the username to use as the source for the widget?
Name:
Class:
Date:
a.
a
b.
b
c.
c
d.
none of these
a
1
393
52. Referring to the figure above, which item indicates the hash tag to use as the source for the widget?
a.
a
b.
b
c.
c
d.
none of these
d
1
393, 395
53. Referring to the figure above, which type of widget will be created by the current settings?
a.
a Twitter account feed
b.
a Twitter hash tag feed
c.
either of these
d.
neither of these
a
1
393, 395
Case-Based Critical Thinking Question
Mazie owns a small art shop, and has built a following on Twitter. She is considering adding one or more buttons or feed
widgets to her website to integrate it with her Twitter account.
54. If Mazie was encouraging her Twitter followers to tweet the hashtag #mazieart, where could these tweets be
reflected on her website?
a.
a Tweet button
b.
a Follow button
c.
an account feed
d.
a hash tag feed
d
1
394
Critical Thinking
55. Which of the following would display the tweets that Mazie posts from her art shop account?
a.
a Tweet button
b.
an account feed
c.
a hash tag feed
d.
a Follow button
b
1
392
Critical Thinking
56. If Mazie added a Twitter Follow button to her website and a user clicked it, which of the following describes the
result?
a.
A tweet from that user would be displayed in Mazie’s account feed.
Name:
Class:
Date:
b.
A tweet from that user would be displayed in Mazie’s hash tag feed.
c.
Future updates for Mazie’s account would be displayed in the visitor’s Twitter feed.
d.
None of these
1
384
Critical Thinking
Case-Based Critical Thinking Question
Berndt’s aunt runs a catering business. Berndt helped her build a website, and now he is helping her to incorporate social
media into the site.
57. Berndt’s aunt wants to add a collection of photos of catered meals she has created to her website. Which of the
following sites serves as a dedicated hub for photo hosting and sharing?
a.
Facebook
b.
Twitter
c.
Instagram
d.
YouTube
1
390
Critical Thinking
58. Berndt’s aunt has a video review made by a satisfied client, and she would like to incorporate the video into the
website as well. Which of the following is a dedicated video hosting site?
a.
Facebook
b.
Twitter
c.
YouTube
d.
Instagram
1
388
Critical Thinking
59. Berndt is maintaining a Twitter account for his aunt, and wants to highlight the account’s first post on the website. To
do so, he would use a(n) __________.
a.
embedded tweet
b.
account feed
c.
hash tag feed
d.
Tweet button
1
386
Critical Thinking
60. Berndt wants visitors to the website to be able to view recent posts on the Twitter account for the business. To do so,
he would add a(n) __________ to the website.
a.
Tweet button
b.
Follow button
c.
account feed
d.
hash tag feed
61. Many social media sites offer __________, which consist of prewritten HTML and/or JavaScript code that enables
users to provide easy access to their social content from a web page.
62. When content is __________ on another site, it is displayed with formatting that matches the host site.
63. A(n) ________________ is a widget that shows a fixed number of recent posts to a given social media account or
shows posts that meet certain criteria.
64. One of the most commonly displayed Twitter feeds is a(n) __________ feed, which shows tweets from a specific
Twitter account.
65. A single post on Twitter is known as a(n) __________.
66. Twitter was among the first of the social networks to popularize the inclusion of searchable codes known as
________________ tags that allow users to find postings on a given topic.
67. Some social media widgets use the HTML __________ element, which enables developers to embed content from
another website while preserving formatting and presentation that may look quite different from the surrounding web
page.
Name:
Class:
Date:
Matching
Match each activity with the most appropriate website.
a.
tweet
b.
post video
c.
post photos
d.
Like content
REFERENCES:
316
68. YouTube
b
POINTS:
1
69. Facebook
d
POINTS:
1
70. Twitter
ANSWER:
1
71. Instagram
ANSWER:
1
Essay
72. What types of websites might be more likely to include a feed, and which types might be less likely? Why?
way to keep the site’s content fresh and to incorporate new information without needing to edit the pages.
1
TOPICS:
Critical Thinking
73. When adding a Twitter widget to a web page that already contains another Twitter widget, you can delete some of the
automatically generated code for the second widget. Which HTML element do you delete, and why is it okay to delete it?
and subsequent Twitter widgets you add to a web page.
POINTS:
1
386
TOPICS:
Critical Thinking
REFERENCES:
388
Name:
Class:
Date:
74. Name the two types of Twitter feeds discussed in this unit, and give an example of when each can be particularly
useful.
75. What is social media and how can using it enhance the web presence of a business or organization?