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The conversion rate is computed by dividing the total number of customers who walk
out of the store with a purchase by the total number of customers who entered the store.
Competition at the local level is often more complex than at the national or regional
level.
Social networks, such as Facebook and blogs, can be used to share both positive and
negative customer and/or employee experiences with the public at large.
Many e-tailers know not only what purchases you made from them but also what
sections of their website you visited.
Gen Xers and Gen Yers are different in age but significantly similar in their buying
behavior.
One advantage of franchising is that the owner of a franchise must give up some
freedom in making business decisions that the owner of a nonfranchised business would
normally be allowed to make.
Gen Yers are sometimes also called 'Generation P.'
Accounts receivable, notes receivable, prepaid expenses, and inventory are all types of
liabilities.
Pete's Pets has recently decided to increase its advertising budget to achieve the
objective of increasing traffic during dull periods. Pete's is using the affordable
approach to setting its advertising budget.
